Press Release
Environment Day Window Display by Gravity Design and Arcelik Is Granted the A' Design Award in Sustainable Products, Projects and Green Design
Gravity Design and Arcelik honored for sustainable products, projects and green design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Environment Day Window Display by Gravity Design and Arcelik, designed for Arçelik, has been granted the A' Design Award in the Sustainable Products, Projects and Green Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Environment Day Window Display
Environment Day is a retail window display created for a store in Istanbul. The display features a hand made dry land wall that draws the attention of people passing by. The idea arose from drought and the loss of natural resources on Earth. A green field was designed to penetrate the dry land, showing that renewal is still possible. The dry land was formed from clay applied to MDF plates and sun dried for one week to create a fissured surface. The green areas are made of moss and the letters are cut from wood. About 98 percent of the display is made from sustainable and organic materials.
Award Record
Gravity Design and Arcelik is a winner of 1 A' Design Award, including this recognition.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Typical entries include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. The awarded sustainable product designs are published at https://designers.org/design-category/sustainable-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/135652
- A' Design Award Page: https://competition.adesignaward.com/135652
- Media Showcase: https://www.designnewsroom.com/!135652
- Laureate Profile: https://designers.org/d/322071
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Environment Day Window Display
- Function
- Window Display
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Sienna, Crimson, Dark Green, Slate Gray and Light Gray
- Images
- 5
- Client
- Arçelik
The Recognition
- Laureate
- Gravity Design and Arcelik
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135652
Credits
- Team
- Miray Hazan, Emir Aktar, Talat Semih Onal, Mert Karaman, Sabrican Sahin, Ekin Ekinci, Zeynep Cemre Ordu, Evrim Koruyan, Selin Elaldi, Alper Aksoylu and Bora Hatunoglu
- Image Credits
- Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.; Photographer Sabrican Sahin, Environment Day, 2021.
Design Details
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Realization and Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Operation and Interaction
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Project Duration and Location
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Specifications
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm The surface of the showcase was created by coating MDF plates with clay. The green plants on the showcase were created from moss. The texts and the slogan were created by cutting wooden letters. The red big company logo in the middle of the showcase is lacquered.
- Keywords
- Sustainability, Window Display, Showcase, Green, Clay, Drought
