Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Xian Qin Hui Alcohol Culture Center by Bu Tianjing and Han Hao
Bu Tianjing and Han Hao recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Xian Qin Hui Alcohol Culture Center by Bu Tianjing and Han Hao, designed for Isense Design. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Xian Qin Hui Alcohol Culture Center
Xian Qin Hui is an alcohol culture center located in a cultural industrial park in Beijing, China. The interior occupies an existing building that could not be altered, so the layout works within the original structure. The space presents the life and work of a noted Chinese liquor expert and combines display, tasting, training and clubhouse functions. Dark gray and black tones, wooden hues and gold set the character of the second floor. Lattice-shaped full-height display cabinets present the liquor collection. Enclosed circulation routes connect the areas and guide visitors.
About Bu Tianjing and Han Hao
ISENSE DESIGN stays curious and passionate about the world, and keeps project practice, academic exploration and public welfare action learning. It aims to pay attention to the world design trend with a more diversified perspective and study more new technologies, fields, concepts and forms, whilst also gaining insight into the market and accumulating growing experience. Moreover, the practice attempts to inject more fresh blood into works and offer high-quality services. Since its establishment in 2012, ISENSE DESIGN has designed many projects in various fields such catering, office, residence and commercial space, and won numerous awards.
Award Record
With this recognition, Bu Tianjing and Han Hao is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/136762
- A' Design Award Page: https://competition.adesignaward.com/136762
- Media Showcase: https://www.designnewsroom.com/!136762
- Laureate Profile: https://designers.org/d/327993
- Further Information from the Laureate: http://reurl.cc/5GVYDn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xian Qin Hui Alcohol Culture Center
- Function
- Alcohol Culture Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Silver, Dark Gray, Gainsboro and Dim Gray
- Images
- 5
- Client
- Isense Design
The Recognition
- Laureate
- Bu Tianjing and Han Hao
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136762
Credits
- Team
- Bu Tianjing, Han Hao
- Image Credits
- Lv Bo
Design Details
- Unique Properties
- The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.
- Inspiration
- The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.
- Research
- The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.
- Challenge
- It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.
- Realization and Technology
- The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.
- Operation and Interaction
- Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.
- Project Duration and Location
- Started in April 2021; Completed in July 2021; Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China
- Specifications
- Building area:763 sqm; Function: Alcohol Culture Center; Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass
- Keywords
- Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN
