Press Release
Divergence Game Kit by eMotionLAB Is Granted the Bronze A' Design Award in Toys, Games and Hobby Products Design
eMotionLAB honored for toys, games and hobby products design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Divergence Game Kit by eMotionLAB, designed for eMotionLAB Ltd., has been granted the Bronze A' Design Award in the Toys, Games and Hobby Products Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Divergence Game Kit
Divergence is a bilingual card game kit for learning design thinking. The kit offers a simple and enjoyable way for entry-level learners and creative teams to practise the process through interactive, storytelling-based gameplay of about 1.5 hours. Players collaborate and compete to solve a user-centred challenge by applying essential techniques. Divergence suits three to six players and is available in physical and downloadable versions, with supporting introduction videos. Illustrated character cards encourage imagination and conversation.
About eMotionLAB
We are eMotionLAB. We tell stories that move people. We are a creatively-minded agency that specialises in the art of motion. Everything we create will touch, stir and inspire. We are creative creators who take your business and make it profitable using our unique, personalized approach to marketing and advertising.
Award Record
This recognition makes eMotionLAB a winner of 1 A' Design Award.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://designers.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/136794
- A' Design Award Page: https://competition.adesignaward.com/136794
- Media Showcase: https://www.designnewsroom.com/!136794
- Laureate Profile: https://designers.org/d/140753
- Further Information from the Laureate: https://www.idk-hkdc.org/toolkit/divergence
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Divergence Game Kit
- Function
- Game Kit
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Light Gray, Light Slate Gray, Medium Turquoise, Royal Blue and Dim Gray
- Images
- 5
- Client
- eMotionLAB Ltd.
The Recognition
- Laureate
- eMotionLAB
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136794
Credits
- Team
- Mandy Tsang, Kat Luk, Christy Chan, Ivy Sin, Charmian Cheung, Helen Cheung, Helen Cheung, Charmian Cheung, Wilson Lui, Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants, Anthony Liu and Hong Kong Design Centre, Press Start Hong Kong
- Image Credits
- Hong Kong Design Centre
Design Details
- Unique Properties
- Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
- Inspiration
- IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
- Challenge
- Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
- Operation and Interaction
- First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
- Project Duration and Location
- The project started in January 2021 and launched online in January 2022.
- Specifications
- 154mm (w) x 112mm (d) x 50mm (h)
- Keywords
- design thinking, gamified tool kit, card game
