Press Release
Gatorade GX Patch and APP Mobile Application by PepsiCo Design and Innovation Receives the Silver A' Design Award in Mobile Technologies, Applications and Software Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes PepsiCo Design and Innovation of PepsiCo Design & Innovation for mobile technologies, applications and software design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Gatorade GX Patch and APP Mobile Application by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the Silver A' Design Award in the Mobile Technologies, Applications and Software Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Gatorade GX Patch and APP Mobile Application
Gx is a personalized hydration system formed by a mobile application, a sweat patch and a reusable bottle. The Gx sweat patch sticks to the forearm and collects sweat during one high-intensity workout to track fluid and sodium loss. The Gx App scans the patch and builds a sweat profile. From the sweat profile, the app recommends hydration and fueling strategies for the next workout. Nine Gx pod formulas with different levels of carbohydrates and electrolytes are suggested to the user. The pods use less plastic than fully diluted, non-refillable drinks.
About PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
Award Record
This recognition makes PepsiCo Design and Innovation of PepsiCo Design & Innovation a winner of 106 A' Design Awards. The awards span the editions from 2013 - 2014 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://designers.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137260
- A' Design Award Page: https://competition.adesignaward.com/137260
- Media Showcase: https://www.designnewsroom.com/!137260
- Laureate Profile: https://designers.org/d/133313
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gatorade GX Patch and APP Mobile Application
- Function
- Mobile Application
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Black, Rosy Brown, Dark Slate Gray, Gray and Lavender
- Images
- 5
The Recognition
- Laureate
- PepsiCo Design and Innovation
- Country
- United States of America
- Brand
- PepsiCo Design & Innovation
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137260
Design Details
- Unique Properties
- For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
- Inspiration
- Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.
- Realization and Technology
- The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all.
