Press Release
Dr Alva Astronomy Gift Box by Jiemei Fang and Kang Jiang Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Jiemei Fang and Kang Jiang for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Dr Alva Astronomy Gift Box by Jiemei Fang and Kang Jiang, designed for Dr Alva. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Dr Alva Astronomy Gift Box
Dr Alva Astronomy is a gift box designed for the Mid-Autumn Festival, a traditional Chinese celebration. The box holds moon cakes and a small projection lamp shaped like a telescope. The telescope is taken out, placed in the observatory section of the box and rotated to project an image of the moon. The design refers to the custom of moon viewing and to the idea of bringing the moon into every household. The gift box is made of cardboard and paper with printing and plexiglass parts, and measures 350 by 350 by 550 millimetres.
Award Record
Jiemei Fang and Kang Jiang is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137326
- A' Design Award Page: https://competition.adesignaward.com/137326
- Media Showcase: https://www.designnewsroom.com/!137326
- Laureate Profile: https://designers.org/d/262745
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dr Alva Astronomy Gift Box
- Function
- Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Black, Dark Slate Gray, Dark Slate Blue and Dim Gray
- Images
- 5
- Client
- Dr Alva
The Recognition
- Laureate
- Jiemei Fang and Kang Jiang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137326
Credits
- Team
- Fang Jiemei, Jiang Kang and Wang Xinyu
Design Details
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
- Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Realization and Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Operation and Interaction
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Project Duration and Location
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Keywords
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
