Press Release
Anja Zambelli Colak Is Honored with the A' Design Award for Figura Branding and Packaging in Graphics, Illustration and Visual Communication Design
Anja Zambelli Colak honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Figura Branding and Packaging by Anja Zambelli Colak, designed for Zambelli Brand Design, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Figura Branding and Packaging
Figura is a branding and packaging design for a range of Mediterranean delicacies, including fig cakes, chocolates and olive oils. The identity is built around a fig icon stylized as an air balloon, a reference to travel and to the Mediterranean roots of the brand founder. Golden, purple and green tones represent the main ingredients. Patterns of fig leaves, waves and fish scales recall the Mediterranean. Labels and paper packaging are printed in Pantone colors on Fedrigoni paper, with added gold foil. The design introduces the products to the Asian market.
About Anja Zambelli Colak
Anja Zambelli Čolak, born in 1983. Graduated from most prestigious design universities in Milan, Italy - Istituto Europeo di Design and Domus Academy where she got her Master’s degree in Business Design. Anja’s work has been published in design books “Packaging Structure” (ArtPower), “Take me away please” (DesignerBooks) and “Logo lounge” edition 2018 and 2020. “My passion is to understand the hidden value and the very essence of each client so that we can communicate those messages through branding and design.” Her education comes from two prestige design institutions in Milan, Italy: Istituto Europeo di Design and Domus Academy. Right after she got an M.A.
Award Record
Anja Zambelli Colak is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137540
- A' Design Award Page: https://competition.adesignaward.com/137540
- Media Showcase: https://www.designnewsroom.com/!137540
- Laureate Profile: https://designers.org/d/301451
- Further Information from the Laureate: https://zambellidesign.com/portfolio/figura-2/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Figura Branding and Packaging
- Function
- Branding and Packaging
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Blue, Dim Gray, Gray, Dark Gray and Gainsboro
- Images
- 5
- Client
- Zambelli Brand Design
The Recognition
- Laureate
- Anja Zambelli Colak
- Country
- Croatia
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137540
Design Details
- Unique Properties
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Inspiration
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Research
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Challenge
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Realization and Technology
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Operation and Interaction
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Project Duration and Location
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Specifications
- Olive oil label: 10 x 14 cm Chocolate box: 8 x 15 cm Raw fig cake box: 28 x 5 cm
- Keywords
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
