Press Release
Now Album Design by Yijia Xie Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Yijia Xie honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Now Album Design by Yijia Xie has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Now Album Design
Now is an album design created for a musician whose six songs tell stories about dreams, growth and love. One meaningful Chinese character is taken from each song title, such as Universe, Rain, Believe, Eyes, Moon and Star. These characters are combined with digital collage and generative coding. The selected elements are entered into a computer program that generates thousands of different graphics, so each package wrap is unique. The square format measures 4.25 by 4.25 inches. The project includes six cover designs, a lyrics book and the album package.
About Yijia Xie
Yijia Xie is an NYC-based visual designer, creative coder, and futurist interested in branding, creative coding, and typography. She works with creative agencies and tech companies/startups to help them bring unique ideas to life with design and technology. She currently works at IBM Research and previously at &Walsh.
Award Record
This recognition makes Yijia Xie a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137644
- A' Design Award Page: https://competition.adesignaward.com/137644
- Media Showcase: https://www.designnewsroom.com/!137644
- Laureate Profile: https://designers.org/d/328241
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Now Album Design
- Function
- Album Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dim Gray, Gainsboro, Black and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Yijia Xie
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137644
Design Details
- Unique Properties
- This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
- Inspiration
- Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
- Research
- This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
- Challenge
- One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
- Realization and Technology
- Print Design / Digital Collage / package design / generative coding
- Operation and Interaction
- I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
- Project Duration and Location
- September 2021 - January 2022
- Specifications
- Width: 4.25in X Height: 4.25in
- Keywords
- Album Design, Graphic Design, Typography, Generative Coding, Print Design
