Press Release
Precious Lives Illustration by Yunjia Yang Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Yunjia Yang acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Precious Lives Illustration by Yunjia Yang, designed for Northeastern University of China, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Precious Lives Illustration
Precious Lives is a series of public service posters about the protection of marine life. Thin red rope is used to outline the forms of a sea turtle, a jellyfish and a whale. The rope binds and suspends each creature to show that marine animals are endangered by waste thrown into the ocean. The illustrations are drawn with vector design software and produced with high level printing technology. Each printed sheet measures 800 millimeters by 800 millimeters. The exaggerated imagery is intended to draw public attention to marine ecology.
About Yunjia Yang
Yang Yunjia is proficient in using PS, AI and AE software, independently undertakes the design of posters and advertisements, deeply understands the connotation of advertising design, grasps the dynamic pulse of the design frontier, masters the essence of design theory, has a solid foundation of design theory and professional knowledge, and has unique insights into excellent design works at home and abroad. Good at communicating, assisting and having strong organisational skills, focusing on collective interests, with a strong team spirit.
Award Record
Yunjia Yang is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/138283
- A' Design Award Page: https://competition.adesignaward.com/138283
- Media Showcase: https://www.designnewsroom.com/!138283
- Laureate Profile: https://designers.org/d/328337
- Further Information from the Laureate: http://pan.baidu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Precious Lives Illustration
- Function
- Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Orange, Dark Orange, Gold and Chocolate
- Images
- 5
- Client
- Northeastern University of China
The Recognition
- Laureate
- Yunjia Yang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138283
Credits
- Team
- Huo Kai, designer:Yang Yunjia
- Image Credits
- Illustration Yang Yunjia, 2022.
Design Details
- Unique Properties
- In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues.
- Inspiration
- The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
- Research
- This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
- Challenge
- In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
- Realization and Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Operation and Interaction
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Project Duration and Location
- The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
- Specifications
- TECHNICAL PROPERTIES: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
- Keywords
- conservation, marine life, responsibility, environmental protection, survival, sustainable development
