Press Release
Matteo Ruisi and Peter McCabe Receives the Silver A' Design Award for Bank of England Visual Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Matteo Ruisi and Peter McCabe for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Bank of England Visual Identity by Matteo Ruisi and Peter McCabe, designed for Bank of England, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Bank of England Visual Identity
Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
About Matteo Ruisi and Peter McCabe
I am a Creative Director and Brand Designer with a broad range of skills. I had the pleasure to work for international clients, blazing start-ups, and fast-paced agencies, working in-house, as a freelancer, and as a consultant. I have strong strategic skills and the ability to drive multi-disciplinary teams and head offices towards the same goal. I am confident, approachable, honest, and open to dialogues. I am always eager to learn and pay back the next generation of creatives with my experience.
Award Record
Matteo Ruisi and Peter McCabe is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2014 - 2015 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/138983
- A' Design Award Page: https://competition.adesignaward.com/138983
- Media Showcase: https://www.designnewsroom.com/!138983
- Laureate Profile: https://designers.org/d/143986
- Further Information from the Laureate: http://bit.ly/3vLqAU9
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bank of England Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gray, Rosy Brown, Silver and Dim Gray
- Images
- 5
- Client
- Bank of England
The Recognition
- Laureate
- Matteo Ruisi and Peter McCabe
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138983
Credits
- Team
- Matteo Ruisi and Peter McCabe
- Image Credits
- Illustrator Chris Mitchell; Photographer Lee Funnell Video Credits: Nicholas Flanagan Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
Design Details
- Unique Properties
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness. The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff. Accessibility charities have been consulted at different stages.
- Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently. To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
- Research
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience. Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
- Challenge
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications. The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
- Realization and Technology
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Operation and Interaction
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs. Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia. A comprehensive online brand portal has been created for staff and designers to use. The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed. A new CSS has been introduced to enhance accessibility.
- Project Duration and Location
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams. It has been published on 3 March 2022.
- Keywords
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
