Jenya Lykasova Receives the Bronze A' Design Award for Latrika Boutique Interior of a Showroom in Interior Space and Exhibition Design

Jenya Lykasova recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 30, 2022 /DesignNewswire/ Latrika Boutique Interior of a Showroom by Jenya Lykasova, designed for LaTrika, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Latrika Boutique Interior of a Showroom

Latrika, presented in the showroom. The interior palette is in light grey and beige tones. This color scheme provides a good backdrop for natural-colored clothing. The color accent is a scenery area with real shrubs and trees. Special lighting helps to power the trees in the absence of sunlight. A translucent ceiling with a niche for more light is an ultimate for a selfie area. The showroom is a quiet place in the middle of the bustling city, where every lady can immerse in a state of oneness with nature.

About Jenya Lykasova

My name is Jenya Lykasova. I’m an architect and a founder of JL interior design STUDIO. I work as an interior designer and I’ve been creating public and private interiors since 2010. I've graduated from the Belarusian National Technical University with a degree in Architecture, I've also got education in the Art College with a degree in painting. I am an accredited designer by the Society of British and International Design (SBID). My studio carries out design and implementation of interiors in Europe and the UK.

Award Record

Jenya Lykasova is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/139375
A' Design Award Page: https://competition.adesignaward.com/139375
Media Showcase: https://www.designnewsroom.com/!139375
Laureate Profile: https://designers.org/d/330065
Further Information from the Laureate: http://lykasova.co.uk/en-latrika-moscow-en

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Latrika Boutique Interior of a Showroom
Function: Interior of a Showroom
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Gray, Dim Gray, Dark Olive Green, Rosy Brown and Dark Slate Gray
Images: 5
Client: LaTrika

The Recognition

Laureate: Jenya Lykasova
Country: Great Britain
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #139375

Credits

Image Credits: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.; Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.

Design Details

Unique Properties: The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
Inspiration: The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
Research: To create the interior, the team researched the specifics of interior design in the retail sector. Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy. The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule. The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature.
Challenge: The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
Realization and Technology: Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
Operation and Interaction: A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
Project Duration and Location: The project started in March 2021 and was completed in May 2021
Specifications: Showroom area is 120 square meters Сeiling height is 3600 mm
Keywords: JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,