Press Release
Greeninful Rebranding by Michelle Poon Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Michelle Poon honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Greeninful Rebranding by Michelle Poon, designed for Greenin'ful, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Greeninful Rebranding
Greeninful is a rebranding project for an eco friendly brand that supports a sustainable lifestyle. The brand connects people who care for the environment. The logo shows the face of the green community and reflects determination and curiosity. The visual identity uses bright colours, bold brush strokes and hand drawn elements that remain flexible in use. The images are selected to look approachable and community focused. The rebranding moves the brand from a trading platform to a community that raises public awareness of environmental protection.
About Michelle Poon
Award-winning designer based in Hong Kong whose clients are from different countries. The fresh blood to the industry with strong concepts and precise sense towards the future of the ever-changing design industry. Michelle often finds unique perspectives in seeing, thus visualising the world with special thoughts and a strategic approach. She mainly draws inspiration from mother nature, observing human behaviour, culture and philosophy.
Award Record
This recognition makes Michelle Poon a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/139444
- A' Design Award Page: https://competition.adesignaward.com/139444
- Media Showcase: https://www.designnewsroom.com/!139444
- Laureate Profile: https://designers.org/d/285612
- Further Information from the Laureate: http://tinyurl.com/2p8fpw9z
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Greeninful Rebranding
- Function
- Rebranding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Medium Sea Green, Light Gray, Gainsboro, Medium Aquamarine and Dark Gray
- Images
- 5
- Client
- Greenin'ful
The Recognition
- Laureate
- Michelle Poon
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139444
Credits
- Team
- Michelle Kason
- Image Credits
- Michelle Kason (Designer)
Design Details
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically. From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
- Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Realization and Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Operation and Interaction
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Project Duration and Location
- October 2021 - January 2022
- Specifications
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Keywords
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
