Press Release
Top Mercury Web Design by Daniel Houle Receives the A' Design Award in Website and Web Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Daniel Houle for website and web design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Website and Web Design category for Top Mercury Web Design by Daniel Houle, designed for Azuro Digital. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Top Mercury Web Design
Top Mercury is a website created for a social media advertising agency. The website uses motion effects, animations and original illustrations to present a clean and modern aesthetic. The design was made with Figma and developed with Webflow, and is fully responsive on all devices, browsers and screen sizes. Buttons and links allow visitors to interact with the different sections. Motion was kept subtle so the interface stays clear and simple to follow. The website reached a conversion rate of 8 percent, above the industry reference of 5 percent.
About Daniel Houle
Daniel Houle is the founder of Azuro Digital, a web design and development agency that has won several awards over the years and accumulated over 100 five-star reviews online. Daniel and his team consistently produce elegant websites that convert website visitors into leads and sales. They focus on generating a strong return on investment for their clients, while also ensuring that their websites are beautiful, artistic, and a step ahead of the competition.
Award Record
This recognition makes Daniel Houle a winner of 1 A' Design Award.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://designers.org/design-category/web
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/139506
- A' Design Award Page: https://competition.adesignaward.com/139506
- Media Showcase: https://www.designnewsroom.com/!139506
- Laureate Profile: https://designers.org/d/330437
- Further Information from the Laureate: https://www.topmercury.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Top Mercury Web Design
- Function
- Web Design
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- Medium Blue, Gold, Royal Blue, Lavender and Tomato
- Images
- 5
- Client
- Azuro Digital
The Recognition
- Laureate
- Daniel Houle
- Country
- Canada
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #139506
Credits
- Image Credits
- All graphics and illustrations were designed from scratch by Azuro Digital. All images are stock images from Canva. They are all royalty-free and we have the rights to use them. The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.
Design Details
- Unique Properties
- Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
- Inspiration
- Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
- Research
- We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd. Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
- Challenge
- The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
- Realization and Technology
- This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
- Operation and Interaction
- This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
- Project Duration and Location
- Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
- Specifications
- A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
- Keywords
- Clean, modern, colorful, motion graphics, motion effects, unique illustrations
