Khedr El Attar Brand Identity by Nour Shourbagy Wins the A' Design Award in Graphics, Illustration and Visual Communication Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Khedr El Attar Brand Identity by Nour Shourbagy, designed for Khedr el Attar, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Khedr El Attar Brand Identity

Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.

About Nour Shourbagy

Nour is a freelance Art Director & Graphic Designer based in Dubai & Cairo. Before moving to Saudi Arabia Nour used to hold a senior designer position at Alep studio in Cairo & Istanbul. She graduated with highest honors from the German university in Cairo, where she studied graphic design. She moved to Berlin to finish her pre masters project in 2018. She specializes in both branding and art direction with particular interest in typography, editorial design, packaging and textile design.

Award Record

This recognition makes Nour Shourbagy a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/139930
• A' Design Award Page: https://competition.adesignaward.com/139930
• Media Showcase: https://www.designnewsroom.com/!139930
• Laureate Profile: https://designers.org/d/260291
• Further Information from the Laureate: https://www.behance.net/gallery/137577317/Khedr-El-Attar-Reb

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###