Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Nien Tzu, Yu Ling, Wei Jia and Chia Yi Receives the A' Design Award for Blocs Intummy Educational Learning Toy in Toys, Games and Hobby Products Design

Nien Tzu, Yu Ling, Wei Jia and Chia Yi recognized for toys, games and hobby products design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Blocs Intummy Educational Learning Toy by Nien Tzu, Yu Ling, Wei Jia and Chia Yi, designed for Tainan University of Technology/Product Design Deparment, has been granted the A' Design Award in the Toys, Games and Hobby Products Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Blocs Intummy Educational Learning Toy

Blocs in tummy was created to convey the concept that everyone has access to safe and adequate food. The main purpose is to educate preschool children about hunger, and learn to share and increase their awareness on food shortage. Geometrical food blocks can be share among children to fill into the empty stomach of the dolls, guided by an illustration story book, to enhance the cognition of food sharing and food cherish.

About Nien Tzu, Yu Ling, Wei Jia and Chia Yi

Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy.

Award Record

Nien Tzu, Yu Ling, Wei Jia and Chia Yi is a winner of 20 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Toys, Games and Hobby Products Design Award

The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. It is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Typical entries include dolls, action figures, board games, puzzles, plush toys and educational toys. The awarded toy designs are published at https://designers.org/design-category/toy

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Blocs Intummy Educational Learning Toy
Function
Educational Learning Toy
Category
Toys, Games and Hobby Products Design
Discipline
Industrial Design
Industry
Kids
Colors
White Smoke, Wheat, Burly Wood, Silver and Rosy Brown
Images
5
Client
Tainan University of Technology/Product Design Deparment

The Recognition

Laureate
Nien Tzu, Yu Ling, Wei Jia and Chia Yi
Country
Taiwan (China)
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#140079

Credits

Team
ChungSheng Chen, NienTzu Chang, YuLing Tsai, WeiJia Gong, ChiaYi Hung and Tainan University of Technology/Product Design Department
Image Credits
NienTzu Chang YuLing Tsai WeiJia Gong ChiaYi Hung

Design Details

Unique Properties
Blocs in tummy was created to convey the concept that everyone has access to safe and adequate food which conform to the United Nations Sustainable Development Goals SDGs no.2, zero hunger. The main purpose is to educate preschool children about hunger, and learn to share and increase their awareness on food shortage. It is hoped that preschool children can be inspired by playing with this innovative set of educational toys . Geometrical food blocks can be share among children to fill into the dolls with empty stomach, guided by an illustration story book, to enhance the cognition of food sharing and food cherish.
Inspiration
According to the SDGs no.2 of the United Nations Sustainable Development Goals, the elimination of hunger, everyone has the right to have safe and adequate food, but observations show that there is still a problem of uneven distribution of food and insufficient nutrition in society.
Research
Research type: How to transform abstract concepts into design language, early childhood education, cognitive psychology, heuristic education. Research goal: Inspire awareness of hunger, learn to share and increase knowledge of food. Research methods: type analysis, material analysis, toy type and size analysis, color analysis, cognitive psychology, children psychology, children’s picture book presentation, early childhood education learning goals. Data collection: 3-6 year old children's toy market survey, children's toy analysis, children's cognitive development, toy safety regulations data. Research tools: Adobe Illustrator, Adobe photoshop
Challenge
To integrate the profound issues into the language of design, and to seek guidance from the early childhood education profession and tailor, to understand information on pre-primary education and commercial safety products, and to make a set of children's teaching toys which break through traditional education and have long-range planning.
Realization and Technology
Material: wood, cotton fabric, cotton Production technology: hand-sewn, hand-cutting Surface coating: natural wood wax oil on the paint surface
Operation and Interaction
This is an educational toy with dolls and building blocks as the starting point. Through observation and assembly, from knowing different food dolls to increasing knowledge of food, and with the guidance and correspondence of story and picture books, children can play in the context; in the process of hunger, children can feel the importance of balanced nutrition and learn to share on their own.
Project Duration and Location
The project started in July 2021 and was completed in Tainan, Taiwan in March 2022. First debut in Young Designer Exhibition (Yodex) June 2022 in Taipei World Trade Center NanGang Exhibition Hall.
Specifications
Dimension:Each doll Height270mm x Width190mm x Thickness65mm
Keywords
Children's educational toys, human rights, hunger, independent sharing, balanced diet

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate