Press Release
Forte Forte Roma Retail Design by Robert Vattilana Receives the A' Design Award in Interior Space and Exhibition Design
Robert Vattilana recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Forte Forte Roma Retail Design by Robert Vattilana, designed for Forte Forte, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Forte Forte Roma Retail Design
Forte Forte Roma is a retail interior design for a fashion boutique in Rome. The space covers 71 square meters in total, with a sales area of 53 square meters. Green onyx from Afghanistan, cut in large symmetrical blocks and given a matte finish, covers the floors and the walls. A cascade of light marks the perimeter. Panels of polished brass, folded and anchored by brass stitching, form the back wall. White ceilings carry inclined bands and luminous portholes. The dressing rooms have brass doors and interiors in sage colored capitonne velvet.
About Robert Vattilana
Robert Vattilana, i am a Swiss Creative Director passionate in translating visions and sensations into images and spaces, or graphic and editorial choices. I have studied Graphic Design in Switzerland and have been working for several multidiscplinary design offices for international clients. In the last years i am confronted with projects in the fashion industry within the communication and design fields.
Award Record
With this recognition, Robert Vattilana is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140188
- A' Design Award Page: https://competition.adesignaward.com/140188
- Media Showcase: https://www.designnewsroom.com/!140188
- Laureate Profile: https://designers.org/d/146489
- Further Information from the Laureate: http://forte-forte.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Forte Forte Roma Retail Design
- Function
- Retail Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Gray, Light Gray, Sienna and Silver
- Images
- 5
- Client
- Forte Forte
The Recognition
- Laureate
- Robert Vattilana
- Country
- Switzerland
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140188
Credits
- Team
- Robert Vattilana and Giada Forte
- Image Credits
- All photos credit: Danilo Scarpati Photographer
Design Details
- Unique Properties
- The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony. In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
- Inspiration
- The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
- Research
- From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
- Challenge
- The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts. Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible. During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
- Realization and Technology
- The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
- Operation and Interaction
- The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency. It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls. The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall.
- Project Duration and Location
- The project started in december 2019 in Rome and finished in october 2020
- Specifications
- Total net area m2 71; Sales area m2 53
- Keywords
- Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
