Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Primary Residence Visual Branding by Tianzhen Huang
Tianzhen Huang recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Primary Residence Visual Branding by Tianzhen Huang, designed for Evleen, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Primary Residence Visual Branding
Primary Residence is a visual identity system for a multidisciplinary brand. The project began as a typography exploration that links the style of the Bauhaus movement with abstract architectural forms. The logo is based on the Chinese character Ju, which means living space, and carries three stripes in the primary colors red, yellow and blue. The name Primary Residence refers both to these colors and to the meaning of home in an age of isolation. The identity is applied to a brochure, a business card and a stationery kit printed on textured paper.
Award Record
This recognition makes Tianzhen Huang a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140254
- A' Design Award Page: https://competition.adesignaward.com/140254
- Media Showcase: https://www.designnewsroom.com/!140254
- Laureate Profile: https://designers.org/d/279277
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Primary Residence Visual Branding
- Function
- Visual Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Firebrick, Black, Royal Blue, Gold and Goldenrod
- Images
- 5
- Client
- Evleen
The Recognition
- Laureate
- Tianzhen Huang
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140254
Credits
- Image Credits
- Evleen Huang
Design Details
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project. The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Realization and Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Operation and Interaction
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Project Duration and Location
- Started logo design in July 2021, finished in Feb 2022
- Specifications
- Main:1080px*1080px, the ration is 1:1
- Keywords
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
