Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Conlia Home Image Store Retail Space by Zehua Zheng
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Zehua Zheng for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Conlia Home Image Store Retail Space by Zehua Zheng, designed for Conlia Home, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Conlia Home Image Store Retail Space
Conlia Home Image Store is a retail interior created for a home furnishing brand in Jiangmen, China. The design draws on traditional Chinese architecture and on oriental family life. Logs and stainless steel refer to trusses and window grilles. Polypropylene sheets, rattan weaving and soft fabrics add natural texture. A semi open and symmetrical layout links the inside and the outside. Functional areas are connected rather than fully separated, which creates a layered space. Themed scene modules present different room settings and support a calm shopping experience.
About Zehua Zheng
QIANYI DESIGN, founded in 2015, has been committed to providing all-round services such as planning, design and promotion of visual image for different types of brands or enterprises. It has a design team consisting of many senior designers and a professional construction team, with long-term experience in serving famous brands.
Award Record
With this recognition, Zehua Zheng is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140278
- A' Design Award Page: https://competition.adesignaward.com/140278
- Media Showcase: https://www.designnewsroom.com/!140278
- Laureate Profile: https://designers.org/d/330779
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Conlia Home Image Store Retail Space
- Function
- Retail Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dim Gray, Dark Gray, Silver and Rosy Brown
- Images
- 5
- Client
- Conlia Home
The Recognition
- Laureate
- Zehua Zheng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140278
Credits
- Team
- ZE HUA ZHENG and WANG YING PAN
Design Details
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques. The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
- Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.; 2. Develop thematic and delightful scene modules to give advice for a better life.
- Realization and Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Operation and Interaction
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers. 2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience. 3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
- Project Duration and Location
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Keywords
- Natural, comfortable, oriental features, domesticity, elegant household items
