Press Release
LoveAmme TailorMade Pro 2 Breast Pump by Duane Lye Dun Wei Is Granted the A' Design Award in Digital and Electronic Device Design
Duane Lye Dun Wei acknowledged for digital and electronic device design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that LoveAmme TailorMade Pro 2 Breast Pump by Duane Lye Dun Wei, designed for Kim Hin Innovation Labs, has been granted the A' Design Award in the Digital and Electronic Device Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About LoveAmme TailorMade Pro 2 Breast Pump
TailorMade Pro 2, the smallest hospital-grade double breast pump in the industry, is made silent and compact to fit into any bag a mother never leaves home without. It is designed to maximise milk yield through various suction settings and by caring for the emotional needs of the mother during pumping using soft glowing lights for calmness. A warm grey colour is chosen as it is gender neutral, catering to the supportive role of a father when handling baby essentials outdoors. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
About Duane Lye Dun Wei
Trained in Industrial Design while having a background in both Mechanical Engineering and Business, has allowed Duane to approach problems from a multi-faceted perspective. At heart, he is essentially an innovator, problem solver, entrepreneur and designer. An award-winning designer who has an insatiable thirst for challenges, he transforms ideas to reality while pushing concepts to new frontiers by generating innovative and aesthetically pleasing solutions which fundamentally centres around user experience and functionality.
Award Record
With this recognition, Duane Lye Dun Wei is a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Digital and Electronic Device Design Award
The A' Consumer Electronics Design Award is an international design competition recognizing good consumer electronics designs by leading brands worldwide. It is organized within the A' Design Award & Competition and is open to consumer electronics designers, consumer electronics brands, consumer electronics manufacturers and electronic product manufacturers from all countries. Typical entries include smartphones, laptops, televisions, cameras, headphones and smartwatches. The awarded consumer electronics designs are published at https://designers.org/design-category/consumer-electronics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140313
- A' Design Award Page: https://competition.adesignaward.com/140313
- Media Showcase: https://www.designnewsroom.com/!140313
- Laureate Profile: https://designers.org/d/244884
- Further Information from the Laureate: https://www.loveamme.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- LoveAmme TailorMade Pro 2 Breast Pump
- Function
- Breast Pump
- Category
- Digital and Electronic Device Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Dim Gray, Gray, Linen, Dark Slate Gray and Light Slate Gray
- Images
- 5
- Client
- Kim Hin Innovation Labs
The Recognition
- Laureate
- Duane Lye Dun Wei
- Country
- Singapore
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140313
Credits
- Team
- Lenny Cendrawasih, Rachel Ng Gi Gin, Pamela Tan Li Ann, Charlotte Lim Jingying, Pang Shu Xin, Diana Koh Su Hsien and Audrey Yeo Mey Nyen
- Image Credits
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.; Creator Ng Gi Gin Rachel, Colour Options, 2022.; Creator Duane Lye Dun Wei, Night Light Scene, 2022.; Creator Lenny Cendrawasih, Bedside Scene, 2022.; Photographer Lenny Cendrawasih, Product In Bag, 2022. Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
Design Details
- Unique Properties
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- Inspiration
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- Research
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- Challenge
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping.
- Realization and Technology
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- Operation and Interaction
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System: Step 1: Assemble the expression kit to the breast pump. Step 2: Gently tap and hold the power icon to power up the breast pump. Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts. Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6). Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference.
- Project Duration and Location
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- Specifications
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- Keywords
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
