Press Release
Jackie Jiabei Jiang Receives the A' Design Award for Broken Top Brewing Co Craft Beer Beverage Packaging in Packaging Design
Jackie Jiabei Jiang recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Broken Top Brewing Co Craft Beer Beverage Packaging by Jackie Jiabei Jiang, designed for BrokenTop Brewing Co. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Broken Top Brewing Co Craft Beer Beverage Packaging
Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.
About Jackie Jiabei Jiang
Jackie Jiang is a New Jersey based designer focusing branding and UX design. Previously, she has led design effort at Attentive Mobile, designing website components for world-class clients including Michaels, MUJI and Everlane. Currently, she is the founding designer at Mural Technologies leading all design efforts from website design to user interface design.
Award Record
Jackie Jiabei Jiang is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140639
- A' Design Award Page: https://competition.adesignaward.com/140639
- Media Showcase: https://www.designnewsroom.com/!140639
- Laureate Profile: https://designers.org/d/305882
- Further Information from the Laureate: http://www.jackie-jiang.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Broken Top Brewing Co Craft Beer Beverage Packaging
- Function
- Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Gainsboro, Dark Gray, Dark Slate Gray and Linen
- Images
- 5
- Client
- BrokenTop Brewing Co
The Recognition
- Laureate
- Jackie Jiabei Jiang
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140639
Credits
- Image Credits
- Not applicable
Design Details
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Realization and Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Operation and Interaction
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Project Duration and Location
- Project started in early 2021 and finished in late September 2021 in New York City.
- Specifications
- standard 211 body diameter can for 12oz beverage
- Keywords
- packaging, craft beer, beverage, beverage packaging, can, aluminum
