Press Release
Temple of Heaven Ice Cream Gift Box by Jiuzhou Li Is Granted the Bronze A' Design Award in Packaging Design
Jiuzhou Li honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Temple of Heaven Ice Cream Gift Box by Jiuzhou Li, designed for Li jiuzhou Studio, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Temple of Heaven Ice Cream Gift Box
The unique feature of the design is that the outer packaging and commodities are made in a way to show their meaning and design origin in combination for sale and display. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it. Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. With this idea, the "Temple of Heaven - Dream Draw for China" ice cream gift box came into being.
About Jiuzhou Li
Li Jiuzhou is a Chinese designer. Li Jiuzhou majored in visual communication and advertising design as a student. Since my work, I have been groping deeply in design and making cross-border design. He believes that designers must stand in the front line with customers, provide more professional and better services and produce more valuable content that can impress consumers. He has many works in China. He also holds the position of visual director in many large enterprises. Rich and varied design styles are his characteristics. He can blend Chinese culture and fashion well.
Award Record
This recognition makes Jiuzhou Li a winner of 3 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141808
- A' Design Award Page: https://competition.adesignaward.com/141808
- Media Showcase: https://www.designnewsroom.com/!141808
- Laureate Profile: https://designers.org/d/282450
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Temple of Heaven Ice Cream Gift Box
- Function
- Ice Cream Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Lavender, Silver, Light Gray and Burly Wood
- Images
- 5
- Client
- Li jiuzhou Studio
The Recognition
- Laureate
- Jiuzhou Li
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141808
Credits
- Image Credits
- IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou
Design Details
- Unique Properties
- Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being. The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display.
- Inspiration
- The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
- Research
- China lacks high-grade ice cream gifts. The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth." In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue"
- Challenge
- The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
- Realization and Technology
- Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film.
- Operation and Interaction
- Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it. When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours.
- Project Duration and Location
- The project started in January 2022 in Beijing and finished in August 2022 in Beijing.
- Specifications
- ice cream Width 4.6mm x Depth 4.6mm x Height 100mm Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm Ice cream gift box Width 520mm x Depth 230mm x Height 100mm
- Keywords
- Ice cream, gift, Multiple flavors, box
