Press Release
Bronze A' Design Award in Packaging Design Goes to Noble 16 Zhenxuan Packaging by Jingdezhen Jiushan Creative Co., Ltd.
Jingdezhen Jiushan Creative Co., Ltd. recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Noble 16 Zhenxuan Packaging by Jingdezhen Jiushan Creative Co., Ltd., designed for Guiniang Liqour Co., Limited. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Noble 16 Zhenxuan Packaging
Noble 16 Zhenxuan is packaging designed for a premium liquor. The bottle follows the classic Baijiu shape and is made of black-glazed ceramic. Flowing lines and reliefs are carved on the surface with a western relief technique. The pattern on the bottleneck draws on Chinese composite flowers and western scroll grass. The label is printed on golden and dark patterned paper. The outer painted wooden box uses leather-like mounting and gold stamping. An inside page presents a flavor wheel that describes the taste. The aim is to blend Chinese and western liquor cultures.
About Jingdezhen Jiushan Creative Co., Ltd.
JIUSHAN CREATIVE was founded in Shanghai, the international design capital, with many years of experience in Chinese high-end liquor brand cooperation, we always adhere to the design concept of brand strategy as the guide and product landing as the purpose, forming a one-stop all-round service from brand planning, product design, product landing to the later stage of visual communication. Relying on the huge supply chain system accumulated over the years, it can ensure the high-quality realization of products to the greatest extent, thus creating an open and symbiotic "new innovation and wisdom ecosystem of liquor and spirits".
Award Record
With this recognition, Jingdezhen Jiushan Creative Co., Ltd. is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141872
- A' Design Award Page: https://competition.adesignaward.com/141872
- Media Showcase: https://www.designnewsroom.com/!141872
- Laureate Profile: https://designers.org/d/333357
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Noble 16 Zhenxuan Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Dim Gray, Black, Gray and Lavender
- Images
- 5
- Client
- Guiniang Liqour Co., Limited
The Recognition
- Laureate
- Jingdezhen Jiushan Creative Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141872
Credits
- Team
- HN LIU and FANG TAI
Design Details
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Realization and Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience. The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
- Operation and Interaction
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Project Duration and Location
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Keywords
- Liquor, wine, package design
