Press Release
Givenery Garden Hand Cream Packaging by Huizi Tian Wins the Bronze A' Design Award in Packaging Design
Huizi Tian honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Givenery Garden Hand Cream Packaging by Huizi Tian, designed for Shero Ching, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Givenery Garden Hand Cream Packaging
Givenery Garden is a packaging design for a set of three hand creams with different effects and scents. The set includes a gift box, three individual boxes and three aluminium tubes. The gift box uses a lid and base structure that adds a sense of ceremony to the opening. White card printing and a tactile coating protect the colour of the illustrations. The illustrations combine plant elements such as rose, daisy, bamboo and cypress with an elegant serif typeface. Dark tones support the calm mood of aromatherapy products.
About Huizi Tian
Huizi Tian, completed her bachlor's degree at Communication University of Zhejiang, then graduated from Osaka University of Art with a master's degree in graphic design in 2021, during the time in Osaka University of Art, she was specially instructed by Yoshimaru Takahashi on professional skills. In 2022, Huizi started to be in charge of a female beauty brand, as chief designer. ln 2023, she was employed in art college, beginning her teaching career. Now, she has already achieved some of her goals on packaging design and bookbinding, and still pursue a better result.
Award Record
This recognition makes Huizi Tian a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141927
- A' Design Award Page: https://competition.adesignaward.com/141927
- Media Showcase: https://www.designnewsroom.com/!141927
- Laureate Profile: https://designers.org/d/333227
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Givenery Garden Hand Cream Packaging
- Function
- Hand Cream Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Olive Green, Dim Gray, Gray, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- Shero Ching
The Recognition
- Laureate
- Huizi Tian
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141927
Design Details
- Unique Properties
- Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
- Inspiration
- The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
- Research
- In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
- Challenge
- In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
- Realization and Technology
- The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
- Operation and Interaction
- The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.
- Project Duration and Location
- The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
- Specifications
- Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
- Keywords
- Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
