Press Release
Yunlin Dai, Chenchen Li and Ruidong Hua Is Honored with the Bronze A' Design Award for Shuang Gou Sheng Fang Alcoholic Beverage Packaging in Packaging Design
Yunlin Dai, Chenchen Li and Ruidong Hua acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Shuang Gou Sheng Fang Alcoholic Beverage Packaging by Yunlin Dai, Chenchen Li and Ruidong Hua, designed for Jiangsu Shuanggou Distillery Co., Ltd, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Shuang Gou Sheng Fang Alcoholic Beverage Packaging
Shuang Gou Sheng Fang is a packaging design for a Chinese liquor. The package holds two separate bottles. The small upper bottle contains liquor of 68 percent alcohol by volume, and the large lower bottle contains liquor of medium strength. Each bottle can be enjoyed alone, or the two liquors can be blended freely to create different tastes. Two covers made of ABS and PE are plated in rose gold and joined by a lock, which prevents leakage and makes opening easier. The box and the bottles are decorated with gem shapes inspired by the roofs of historic distilleries.
Award Record
This recognition makes Yunlin Dai, Chenchen Li and Ruidong Hua a winner of 25 A' Design Awards. The awards span the editions from 2019 - 2020 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141984
- A' Design Award Page: https://competition.adesignaward.com/141984
- Media Showcase: https://www.designnewsroom.com/!141984
- Laureate Profile: https://designers.org/d/249896
- Further Information from the Laureate: https://item.m.jd.com/product/100032051366.html?&utm_source=
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shuang Gou Sheng Fang Alcoholic Beverage Packaging
- Function
- Alcoholic Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Chocolate, Sandy Brown, Peru, Sienna and Burly Wood
- Images
- 5
- Client
- Jiangsu Shuanggou Distillery Co., Ltd
The Recognition
- Laureate
- Yunlin Dai, Chenchen Li and Ruidong Hua
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141984
Credits
- Team
- Creative Director：Liandong Zhang；, Creative Director：Huashuang Liu；, Creative Director：Zhaoxin Zhu；, Designer：Yunlin Dai；, Designer：Chenchen Li； and Designer：Ruidong Hua
Design Details
- Unique Properties
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Inspiration
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Research
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time. Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
- Challenge
- The product existed pain points of "liquor leakage", "internal plug difficult to open". Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
- Realization and Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. ①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking. ②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient. ③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
- Operation and Interaction
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience. A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV. Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors. Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
- Project Duration and Location
- 2020-June.2021,Nanjing,Jiangsu The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
- Specifications
- Box:150mmx120mmx333mm； Big Bottle：204mmx90.5mmx78mm； small Bottle：63mmx43.5mmx36.5mm。
- Keywords
- crafts, Baijiu, spirit, packaging, art
