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Press Release

DesignNewswire · COMO, Italy ·

Tuliplanet Gifts Tea Packaging by Leung MukChi Wins the Bronze A' Design Award in Packaging Design

Leung MukChi acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Tuliplanet Gifts Tea Packaging by Leung MukChi, designed for Shenzhen Endess3 Culture Communication Co., Ltd, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Tuliplanet Gifts Tea Packaging

Tuliplanet Gifts is a tea gift box created for a Chinese tea brand. The packaging is built around the brand logo, which shows a tiger holding a tulip in the mouth. The image refers to the idea that even a tiger can stop to smell a flower. Traditional motifs such as a crane, auspicious clouds and a tea garden are applied to the box. These elements link the tea inside with nature and with Chinese cultural heritage. The intent is to show that people living in a materialistic era can still find a calm and spiritual moment through drinking tea.

About Leung MukChi

Leung MukChi is a brand designer and digital art designer. He founded and as the creative director of Shenzhen Endless3 Culture Communication Co., Ltd /STUDIO3.Team. STUDIO3.Team is a comprehensive creative agency focus on brand image, dynamic design, installation art and immersive interaction, taking the surreal oriental artistic as the design concept, explores the possibility of art and business through interdisciplinary synergy.

Award Record

This recognition makes Leung MukChi a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Tuliplanet Gifts Tea Packaging
Function
Tea Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Slate Gray, Dark Gray, Dim Gray and Gray
Images
5
Client
Shenzhen Endess3 Culture Communication Co., Ltd

The Recognition

Laureate
Leung MukChi
Country
China
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#142025

Design Details

Unique Properties
This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Inspiration
The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration and Location
Finished in Guangzhou on August 27th, 2021
Keywords
Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival

Good Design Deserves Great Recognition

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