Press Release
Re Form Jewellery by Chow Tai Fook Jewellery Creative Centre Is Granted the Bronze A' Design Award in Jewelry Design
Chow Tai Fook Jewellery Creative Centre acknowledged for jewelry design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Jewelry Design category for Re Form Jewellery by Chow Tai Fook Jewellery Creative Centre, designed for Chow Tai Fook Jewellery. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Re Form Jewellery
Re:Form is a jewelry set made of three sliding beads and a chain. Slider beads are normally hidden parts used to adjust the length of necklaces and bracelets. Re:Form turns the slider bead into the main element of the design. Each bead can be placed anywhere along the chain, so the wearer can form a necklace, a bracelet or other arrangements. A 36-inch chain allows more than 120 combinations, while an 18-inch chain allows at least 90. The set invites the wearer to act as a co-creator and supports a simple and lasting style.
About Chow Tai Fook Jewellery Creative Centre
Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has been widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value.
Award Record
This recognition makes Chow Tai Fook Jewellery Creative Centre a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142217
- A' Design Award Page: https://competition.adesignaward.com/142217
- Media Showcase: https://www.designnewsroom.com/!142217
- Laureate Profile: https://designers.org/d/331598
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Re Form Jewellery
- Function
- Jewellery
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Black, Gray, Dim Gray, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- Chow Tai Fook Jewellery
The Recognition
- Laureate
- Chow Tai Fook Jewellery Creative Centre
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142217
Credits
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
Design Details
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire. The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
- Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Operation and Interaction
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
