Press Release
Ecovacs Store Identity Design by Shenzhen Scene Aesthetic Design Co., Ltd Is Granted the A' Design Award in Interior Space and Exhibition Design
Shenzhen Scene Aesthetic Design Co., Ltd honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Ecovacs Store Identity Design by Shenzhen Scene Aesthetic Design Co., Ltd, designed for ECOVACS SI Design. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Ecovacs Store Identity Design
Ecovacs is a retail store interior designed for intelligent robot products, covering 150 square meters. The store presents the theme of a better way of life through home scenarios in which technology and daily living are combined. Gradient blue dominates the main space, joined by warm wood grain and silver gray display shelves with a metal texture. Round shapes taken from the brand logo and the products are used as a visual language. A planned route guides visitors through demonstration, selling, experience and scenario areas. The store opened in China in 2022.
About Shenzhen Scene Aesthetic Design Co., Ltd
Scene Aesthetics Design Co., Ltd, the first brand SI and experience props design company aiming at aesthetic design and scene construction under the guidance of positioning theory in China, subverted the traditional SI design concept and mode, and created a new era of scene aesthetic design and brand experience marketing. Scene Aesthetic is user-oriented, and design is a specific solution to the problem. Before the design, a large number of researches within the industry and trends outside the industry will be carried out to define the core problems to be solved to ensure that the channel does not deviate, can be landed and can be replicated.
Award Record
Shenzhen Scene Aesthetic Design Co., Ltd is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142308
- A' Design Award Page: https://competition.adesignaward.com/142308
- Media Showcase: https://www.designnewsroom.com/!142308
- Laureate Profile: https://designers.org/d/334024
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ecovacs Store Identity Design
- Function
- Store Identity Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Lavender, Light Gray, Silver and Light Slate Gray
- Images
- 5
- Client
- ECOVACS SI Design
The Recognition
- Laureate
- Shenzhen Scene Aesthetic Design Co., Ltd
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142308
Credits
- Team
- Wendong Zhou,, LEE YOUNGBIN,, Jingfan Chen,, Liandan Cui,, Shuidong He, and Qilin Yang
Design Details
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Realization and Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers. 2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
- Operation and Interaction
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving. Product demonstrations on both sides of the entrance to attract customers; Product selling area and display area for customers to tour around and browse; Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication; Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
- Project Duration and Location
- The project began in January 2022 and was launched in China in June 2022.
- Keywords
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
