Press Release
Yinno Unico Boutique Store by Linping Chen Receives the Silver A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Linping Chen for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Yinno Unico Boutique Store by Linping Chen, designed for MMC Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Yinno Unico Boutique Store
Yinno Unico is a boutique store interior of 310 square meters located in Hangzhou, China. Geometric shapes replace conventional partitions and fulfill functions such as display, fitting and storage. A staircase links the two floors and widens step by step, creating a vertical and rhythmic visual focus that guides visitors upstairs. Wear-resistant seamless micro cement imitates the texture of Pentelic marble, extending the life of the space and controlling construction cost. A red curved steel island contrasts with the pale surfaces under the lighting.
About Linping Chen
Chen Linping Founder & Executive Creative Director, MMC DESIGN With persistent pursuit of refining design and details, Chen Linping works to create heart-touching, bespoke spaces for every client based on the mindset of life artists. His design works have won a great many international awards, including DNA Paris Design Awards 2021, Melbourne Design Awards 2021, Best of Year Awards 2021, 2021 IDPA Award Top 100, and Architecture MasterPrize 2021, etc.
Award Record
With this recognition, Linping Chen is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142344
- A' Design Award Page: https://competition.adesignaward.com/142344
- Media Showcase: https://www.designnewsroom.com/!142344
- Laureate Profile: https://designers.org/d/334046
- Further Information from the Laureate: http://reurl.cc/g2Vgvp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yinno Unico Boutique Store
- Function
- Boutique Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Silver, Linen and Light Gray
- Images
- 5
- Client
- MMC Design
The Recognition
- Laureate
- Linping Chen
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142344
Credits
- Image Credits
- HAMO VISION / Ye Song HAMO VISION / Liang Zheng Xing
Design Details
- Unique Properties
- The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
- Inspiration
- Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
- Research
- Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
- Challenge
- The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
- Realization and Technology
- Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
- Operation and Interaction
- The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
- Project Duration and Location
- PROJECT DURATION: 2021.08.31-2022.05.09 Location: Hangzhou, China
- Specifications
- Project area: 310 sqaure meters Type: Boutique Store
- Keywords
- Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
