Press Release
Peacebird Outdoor Techwear System by Ningbo Peacebird Fashion Co., Ltd. Wins the Bronze A' Design Award in Fashion, Apparel and Garment Design
Ningbo Peacebird Fashion Co., Ltd. honored for fashion, apparel and garment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Peacebird Outdoor Techwear System by Ningbo Peacebird Fashion Co., Ltd., designed for Ningbo Peacebird Fashion Men's Wear Co., Ltd., has been granted the Bronze A' Design Award in the Fashion, Apparel and Garment Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Peacebird Outdoor Techwear System
Peacebird is a modular down jacket designed for outdoor use in polar regions. The jacket has three layers joined by zippers: a windproof and waterproof outer shell, a heat retention layer with down or fleece lining, and a base layer worn close to the skin. The two linings can be removed, so the jacket adapts to different temperatures. The shell is made of Gore TEX fabric, while shoulders, elbows and the lower hem use Cordura fabric and reflective fibers. A reflective membrane and a positioning system assist search and rescue.
About Ningbo Peacebird Fashion Co., Ltd.
PEACEBIRD MEN is a brand of Ningbo Peacebird Fashion Menswear Co., Ltd.，belonging to Ningbo Peacebird Fashion Co.,Ltd. It is both a clothing brand and a retail chain brand specializing in PEACEBIRD brand clothing. The company was founded in 2001, and successfully transformed its entire product line in 2008. By now, it has become a leading brand of fashionable menswear in China. Having more than 1,800 outlets, it attracts consumers at home and abroad with the unique charm.
Award Record
With this recognition, Ningbo Peacebird Fashion Co., Ltd. is a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142910
- A' Design Award Page: https://competition.adesignaward.com/142910
- Media Showcase: https://www.designnewsroom.com/!142910
- Laureate Profile: https://designers.org/d/334453
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Peacebird Outdoor Techwear System
- Function
- Outdoor Techwear System
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Black, Gainsboro, Dark Slate Gray, Lavender and Light Slate Gray
- Images
- 5
- Client
- Ningbo Peacebird Fashion Men's Wear Co., Ltd.
The Recognition
- Laureate
- Ningbo Peacebird Fashion Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142910
Design Details
- Unique Properties
- This is a modular down jacket with three layers designed for the outdoor environment in polar regions. Thanks to the special materials, the product features waterproof and windproof properties to realize comfortable warmth even at extremely low temperatures. The two linings can be easily removed for better adaptation to different surrounding temperatures.
- Inspiration
- Considering outdoor activities during polar exploration, this down jacket is designed to provide users with a fashionable, flexible and warm wearing experience. Based on that, the product innovates the structure of three layers, by which users can freely select combination schemes as needed to ensure comfort and heat retention.
- Research
- To assist in polar activities and ensure wearing warmth and comfort even in the coldest environment, the design team has drawn on the experience of polar scientific researchers, polar guides and explorers and outdoor enthusiasts to optimize the design for superior practicality. This product has come through field tests in polar regions.
- Challenge
- Field tests shows that thick and heavy coats usually cause inconvenient movement indoors. To address that, this product innovates the layered system, so that users can easily separate it into multiple layers for free combinations to well adapt to diverse scenarios or outdoor activities.
- Realization and Technology
- Three functional layers includes the windproof, waterproof windshell, the heat retention layer of down or fleece lining and the base layer close to the skin. The windshell is mainly made of Gore TEX fabric for water proof, wind proof and breathability, while shoulders, elbows, lower hem, etc. prone to wear use Cordura fabric resistant to wear and reflective fibers. The inner layers are filled with innovative functional fabric aerogel to effectively insulate heat and avoid body heat loss.
- Operation and Interaction
- The modular down jacket allows users to change combination schemes according to surrounding temperatures. Its three layers are connected by zippers, so that users can wear two layers indoors or in early winter, and wear three layers in outdoor environment of polar regions to prevent cold air invasion, leading to good wearing comfort. The same reflective membrane for marine rescue as well as RECCO positioning search and rescue system offers assistance with search and rescue.
- Project Duration and Location
- The product has been designed since October, 2019 in Ningbo. The field tests were operated from August 15th, 2021 to August 30th, 2021 in Mountain Zhongshan, Sichuan, and from September 28th, 2021 to October 18th, 2021 in Keketuohai International Ski Park, Xinjiang.
