Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Landsea Crystal Sales Office by Yongna Sheng
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Yongna Sheng for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Landsea Crystal Sales Office by Yongna Sheng, designed for SRD Design, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Landsea Crystal Sales Office
Landsea Crystal is a sales office interior located in the Xinzhuang area of Tianjin, China, with a total area of 1800 square meters. The concept is based on the water culture of the Haihe River, and the shape, meaning and name of a sailing boat guide the layout and the decorative details. Leather, luxury stone, solid wood, metal and glass are the main materials. Luxury stone is used for table surfaces, while large solid wood and metal pieces serve as art features. Italian furniture is combined with Chinese references to give the space a calm and elegant character.
About Yongna Sheng
ShengYongNa, was born in 1977, graduated from Beihang University, 1999, founded in 2003, Beijing Serendipper Design co., LTD., has 17 years of design experience, after a period of accumulation and precipitation, the company has considerable scale development, at present, the company employees 100 people, and a number of well-known Chinese real estate enterprises have good relations of cooperation.
Award Record
This recognition makes Yongna Sheng a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/143929
- A' Design Award Page: https://competition.adesignaward.com/143929
- Media Showcase: https://www.designnewsroom.com/!143929
- Laureate Profile: https://designers.org/d/281055
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Landsea Crystal Sales Office
- Function
- Sales Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Dark Slate Gray, Dark Gray, Silver and Gray
- Images
- 5
- Client
- SRD Design
The Recognition
- Laureate
- Yongna Sheng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #143929
Credits
- Image Credits
- HAMOVISION
Design Details
- Unique Properties
- Xinzhuang Plate, where the case is located, is close to the urban area and has good prospects for regional development. Based on the history and culture of Tianjin Haihe River, in the construction of project space, we adopt the expression technique of interpreting meaning by form, and write a "boat editing record" of contemporary Tianjin with the shape, meaning and name of a boat, so as to hold up a beam of modern space design sail.
- Inspiration
- As a new iteration of the Freedom Ark technology residence, it achieves a beautiful life scene of "temperature freedom" and "follow the custom". Based on this, our design inspiration falls to the Yifan boat on the Haihe River, which connects the whole project temperament with the boat culture, highlighting the urban temperament of Tianjin water culture.
- Research
- In the design process of Tianjin Longshi sales office project, the designer mainly adopted research methods such as urban research and customer visits. Through in-depth research and analysis of Tianjin urban culture, the designer took the water culture represented by Haihe River as the design inspiration source, studied the advantages and disadvantages of the sales office space in the current Tianjin market, and then created his own project advantages.
- Challenge
- In the whole design process, the most difficult part lies in the relatively large volume of the project, and the design time reserved by the customer for the designer is very urgent. Meanwhile, due to the impact of the epidemic, the construction progress and product landing of the project are delayed. Time is an obstacle that the whole project needs to overcome.
- Realization and Technology
- The soft decoration design of the project mainly uses leather, luxury stone, solid wood, metal and glass as the main materials, selects Italian brand furniture, and adopts the method of integration of Chinese and Western to create the urban cultural heritage and luxury and elegant texture of the space. Among them, luxury stone is mainly used for desktop, large-scale solid wood and metal art decoration space.
- Operation and Interaction
- It took two months for the project from scheme bidding to implementation. The main operation process of the design scheme is to fully understand the pain points of the project and the needs of Party A through communication and on-the-spot investigation. The scheme is completed through brainstorming by the internal designer team of the company. After the scheme is approved, the designer needs to enter the site in advance and control the implementation of the project throughout the city.
- Project Duration and Location
- The project began in October 2021 and was completed in December 2021.
- Specifications
- Project Area: 1800 Square Meters
- Keywords
- Haihe Culture, Tianjin Port, Boat Spirit, Exquisite Quality, Private Space
