Press Release
Tongming Vision Correction Logo by Kuaiyu Tang Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Kuaiyu Tang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Tongming Vision Correction Logo by Kuaiyu Tang, designed for Shanghai Tongming Vision Correction Center. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Tongming Vision Correction Logo
Tongming Vision Correction is a logo created for a vision correction center for young people and children. The name Tongming means pupil and bright, so the pupil is used as the main design element. Three pupils with different degrees of clarity are arranged in a sequence that shows the correction process from blurred to clear. The logo is applied to business cards, notepads and posters. The business cards and the casual set are printed on special paper, while the posters use outdoor photographic materials.
About Kuaiyu Tang
Tang Kuaiyu is an all-round graphic designer, adept at information dissemination design such as LOGO and brand design, typography, creative concept and visualization, etc. Adhering to the core idea of thinking twice before acting, he has focused on brand services so far, and has unique insights in design creativity and business thinking. He is passionate about creating more effective and authentic designs, starting from needs, using design means to solve problems, focusing on expression and logic, and creating brand system positioning. After years of cooperation with various types of corporate customers, he can adapt to and deal with brand needs of various styles.
Award Record
With this recognition, Kuaiyu Tang is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144198
- A' Design Award Page: https://competition.adesignaward.com/144198
- Media Showcase: https://www.designnewsroom.com/!144198
- Laureate Profile: https://designers.org/d/336619
- Further Information from the Laureate: http://www.ideabrand.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tongming Vision Correction Logo
- Function
- Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Blue, Slate Blue, Dark Gray, Light Steel Blue and Light Slate Gray
- Images
- 5
- Client
- Shanghai Tongming Vision Correction Center
The Recognition
- Laureate
- Kuaiyu Tang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144198
Design Details
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Realization and Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Operation and Interaction
- The project took half a month to complete.
- Project Duration and Location
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Specifications
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Keywords
- Logo design, business card design, memo design, poster design, website design, etc
