Press Release
Blossom Wonder Interactive Installation by Blu Lv Receives the Silver A' Design Award in Installation Design
Blu Lv recognized for installation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Blossom Wonder Interactive Installation by Blu Lv, designed for Enn Group, has been granted the Silver A' Design Award in the Installation Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Blossom Wonder Interactive Installation
This interactive art installation, titled Blossom Wonder, reimagines the concept of "flower cultivation" by seamlessly blending digital innovation with realistic landscapes, making it an ideal feature for this year's Design Yearbook. This innovative fusion introduces an intelligent ecosystem to the traditional natural garden, showcasing the inherent vitality of plants and flowers. Through its vivid portrayal of life's messages and energy, Blossom Wonder aims to inspire viewers, offering a rejuvenating and healing experience for each individual.
About Blu Lv
Qiaochu Lv is a highly accomplished entrepreneur and visionary in the field of immersive technology. As the founder of BLUBLU IMMERSIVE, he has established a reputation for excellence in integrating cutting-edge art and technology to develop products that have captured the imagination of audiences worldwide. Qiaochu's expertise lies in the commercialization of immersive industry products, and he has been recognized globally for his innovative projects and products. His work has earned him numerous accolades, including awards and features from renowned organizations such as MUSE and IF award.
Award Record
This recognition makes Blu Lv a winner of 1 A' Design Award.
About the A' Interactive, Experiential and Immersive Design Installations Award
The A' Installation Design Award is an international installation design competition recognizing good installation designs by best installation designers worldwide. It is organized within the A' Design Award & Competition and is open to installation designers, experiential design studios, interactive design agencies and immersive technology experts from all countries. Typical entries include sculptural installations, light installations, sound installations, digital installations, kinetic installations and site-specific installations. The awarded interactive installation designs are published at https://designers.org/design-category/installation
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144857
- A' Design Award Page: https://competition.adesignaward.com/144857
- Media Showcase: https://www.designnewsroom.com/!144857
- Laureate Profile: https://designers.org/d/335988
- Further Information from the Laureate: https://www.blu-blu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Blossom Wonder Interactive Installation
- Function
- Interactive Installation
- Category
- Installation Design
- Discipline
- Communication Design
- Industry
- Arts and Branding & Advertising
- Colors
- Midnight Blue, Black, Royal Blue, Dark Slate Gray and Cornflower Blue
- Images
- 5
- Client
- Enn Group
The Recognition
- Laureate
- Blu Lv
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144857
Credits
- Team
- Qiaochu Lv, Changsui Lin, Yiwei Liao, Yongtao Kuang, Weibin Liu, Wei Lin, Chaofan Li, Yue Wan and Xinyi Li
Design Details
- Unique Properties
- This is an interactive art installation based on the concept of "flower cultivation", which perfectly integrates digital creativity and realistic scenes, introducing a new intelligent ecology to the traditional natural garden. Meanwhile, Blossom Wonder shows the natural vitality of plants and flowers, and through the expression of life messages and energy, it may be inspiring for viewers and allow each one to gain energy through a healing experience.
- Inspiration
- Based on the concept of "flower cultivation", the natural energy of plants is expressed through digital art, which shows the vitality of flowers and introduces a new intelligent ecology to the traditional natural garden. In addition to the innate beauty of certain flowers, the intrinsic nature of flowers also satisfies the deeper needs of people. And Blossom Wonder conveys positive psychological energy by customizing flowers through interaction with visitors.
- Research
- Our research goal is to explore the connection between flowers and human behavior and mood. By collecting a large number of pictures of different kinds of flowers, the color and texture are extracted. We will integrate the collected information in Touch Designer, and finally transform it into visual content to present to the audience, so that they can feel the influence of flowers on them through Blossom Wonder.
- Challenge
- As the industry's first LED hyperbolic interactive art device, this project achieves an innovative breakthrough in new materials and matches the entire environment in terms of shape, structure and display content. Therefore, the world's first multi-dimensional, a multi-sensory digital immersive garden is created. With the interactive design as the core, Blossom Wonder establishes a connection between the seven-colored flowers and visitors' behavior and state of mind to satisfy their visual aesthetic and spiritual needs.
- Realization and Technology
- The design team creates an ideal model by using parametric modeling and the characteristics of the ultra-high definition LED flexible screen to create dynamic and rhythmic curves inspired by the shape of the flower. With the seamless stitching of the mirror stainless steel and the screen, the device offers an infinite extension of the visual effect. The visual feeling of resembling a flower but not just a flower offers viewers to increase the surreal sense of the device.
- Operation and Interaction
- As the core highlight of this installation, the interaction design establishes a connection between the flowers and the reactions and state of mind of visitors. We selected the seven flowers from the "flower cultivation" concept as the medium for artistic expression and to reflect different emotional and health states. After interacting with the Blossom Wonder, the user generates their own flowers on their mobile phone, which can be pointed at the device's sensors and have the flowers presented and blossomed in the center of the screen, mapping the visitor's state of mind at the moment.
- Project Duration and Location
- The project started in February 2022 in Hangzhou and finished in June 2022 in Hebei, and was exhibited in Ovation Seven-Cultivation Hotel in June 2022.
- Specifications
- Width2000mm x Depth2000mm x Height2700mm
- Keywords
- immersive, installation, interaction
