Press Release
Bioo Biotechnological Lamp by Kutuko Studio Is Granted the Golden A' Design Award in Movie, Video and Animation Design
Kutuko Studio acknowledged for movie, video and animation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Bioo Biotechnological Lamp by Kutuko Studio, designed for Kutuko Studio S.L., has been granted the Golden A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Bioo Biotechnological Lamp
Bioo, the biological switch. A lamp that is activated by touching a plant resting on the backlit pot created from sustainable materials such as ceramic and cork. This is Bioo lux, the jewel that gave the opportunity to create visual art and high-impact creativity to match the innovation and technology of this new launch. From the beginning, the objective was clear, to generate a spectacular, elegant and aesthetic video.
Award Record
Kutuko Studio is a winner of 1 A' Design Award, including this recognition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144872
- A' Design Award Page: https://competition.adesignaward.com/144872
- Media Showcase: https://www.designnewsroom.com/!144872
- Laureate Profile: https://designers.org/d/307077
- Further Information from the Laureate: http://onx.la/99853
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bioo Biotechnological Lamp
- Function
- Biotechnological Lamp
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Silver, Gray, Rosy Brown, Tan and Black
- Images
- 5
- Client
- Kutuko Studio S.L.
The Recognition
- Laureate
- Kutuko Studio
- Country
- Spain
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144872
Credits
- Team
- - Creative Director:, Carlos Cabrera, Ibón Vergara, - 3D Artist:, Mario Fides, Javier García, - 2D Artist:, Víctor Angulo, -SFX: and Rodrigo Marchán
- Image Credits
- Boutique Visual Kutuko Studio, Bioolux, 2021
Design Details
- Unique Properties
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Research
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Challenge
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Realization and Technology
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Operation and Interaction
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Project Duration and Location
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Specifications
- The export format and technical specifications are: 16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264). 1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264). 9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264) These same formats can be exported at a higher quality without .mov (h265) compression.
- Keywords
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
