Press Release
CCB Fintech Co., Ltd. Is Honored with the A' Design Award for New Year's Red Envelopes Packaging in Packaging Design
CCB Fintech Co., Ltd. honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ New Year's Red Envelopes Packaging by CCB Fintech Co., Ltd., designed for China Construction Bank Corporation, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding New Year's Red Envelopes Packaging
New Year's Red Envelopes is a set of three red packet designs created for the Chinese New Year. The red envelope is a traditional Chinese gift used to celebrate New Year's Eve, and the term Li Shi carries the meaning of auspicious things and good fortune. Each design is based on a traditional greeting: the prosperous fish, the auspicious tangerine and the gourd for fortune. The graphics extract the form of ancient Chinese coins and combine that form with each symbol through simple dots, lines and surfaces. Each envelope measures 180 by 90 millimeters.
About CCB Fintech Co., Ltd.
China Construction Bank Financial Technology Co., Ltd. is a financial technology subsidiary of China Construction Bank. It is committed to becoming a technology promoter and ecological connector of the new finance system, leading the transformation of banks with financial technology, and empowering traditional finance with financial technology.
Award Record
This recognition makes CCB Fintech Co., Ltd. a winner of 4 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144972
- A' Design Award Page: https://competition.adesignaward.com/144972
- Media Showcase: https://www.designnewsroom.com/!144972
- Laureate Profile: https://designers.org/d/329014
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- New Year's Red Envelopes Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Firebrick, Indian Red, Peru, Wheat and Dark Khaki
- Images
- 5
- Client
- China Construction Bank Corporation
The Recognition
- Laureate
- CCB Fintech Co., Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144972
Credits
- Team
- Chen Lei,Shusheng Liu
Design Details
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three. It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year. The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time. 2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers.
- Realization and Technology
- 1. Background check and research 2. Identify creative concepts and think about creative points 3. Compose and sketch 4. Complete the creation through computer design software
- Project Duration and Location
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Specifications
- Specifications: electronic image format Size: 180 * 90mm
- Keywords
- Red envelopes, New Year's, Chinese, auspicious, luck
