Press Release
Heralbony Packaging by Atsushi Morita Wins the Silver A' Design Award in Packaging Design
Atsushi Morita acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Heralbony Packaging by Atsushi Morita, designed for Paper Parade Inc., has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Heralbony Packaging
Heralbony is a packaging series created for an art-life brand that applies artworks by artists with disabilities to fashion and interior design. A single blue paper, chosen from more than 9,000 paper types, is used for all packaging and branding tools that customers touch. Blue is the symbolic color of World Autism Day. The selected paper is thick and has a craft-like texture. Only foil stamping is applied, in one position and one size, which removes the color proofing stage and keeps costs low. The range includes product boxes, gift boxes and shopping bags.
About Atsushi Morita
At Paper Parade, our theme is to create new value in paper and printing while crossing the boundaries between digital and physical. While experimenting with new forms of expression and exploring new concepts, we will continue to develop works that change the values of paper, printing, and materials, centering on graphic design. We are able to express ourselves uniquely while being influenced by the two forms of expression, design and artwork. The origin of Paper Parade is "exploring the possibilities of paper and printing". I believe that combining paper and printing with new elements will lead to even more possibilities.
Award Record
Atsushi Morita is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145156
- A' Design Award Page: https://competition.adesignaward.com/145156
- Media Showcase: https://www.designnewsroom.com/!145156
- Laureate Profile: https://designers.org/d/277517
- Further Information from the Laureate: http://heralbony.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heralbony Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Blue, Black, Midnight Blue, Slate Gray and Light Slate Gray
- Images
- 5
- Client
- Paper Parade Inc.
The Recognition
- Laureate
- Atsushi Morita
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145156
Credits
- Image Credits
- Photographer Yusuke Tsuchida, 2019 to 2022.
Design Details
- Unique Properties
- This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design. In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper. Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
- Inspiration
- Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design. The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open. Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
- Research
- SMEs have not been able to achieve satisfactory branding due to budget constraints. They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point. They have created an environment where small businesses can take on the challenge of high-quality branding.
- Challenge
- Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper. By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs. This also contributed greatly to the unification of the brand's style.
- Realization and Technology
- Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags. The brand style was unified by using only foil stamping for the packaging and promotional tools. The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
- Operation and Interaction
- The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
- Project Duration and Location
- This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
- Specifications
- Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
- Keywords
- Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
