Flava Plywood and Veneer Showroom by Silambarasan Ganapathy Wins the Silver A' Design Award in Interior Space and Exhibition Design

The Work

Project

Flava Plywood and Veneer Showroom

Function

Plywood and Veneer Showroom

Category

Interior Space and Exhibition Design

Discipline

Spatial Design

Industry

Architecture and Packaging & Retail

Colors

Saddle Brown, Black, Dark Slate Gray, Gray and Sienna

Images

5

Client

Flava

The Recognition

Laureate

Silambarasan Ganapathy

Country

India

Recognition

Silver A' Design Award

Edition

2022 - 2023

Design ID

#145543

Credits

Image Credits

Photographer : Yash Jain Fabrication : Imagineering

Design Details

Unique Properties

FLAVA is a Plywood & Veneer showroom, located in the midst of an industrial hub primarily allocated to the Timber & Plywood business of Bangalore, India. The concept involves a blend of segregation and connectivity. Keeping the openness of the floor intact, all feature elements are strategically planned to create series of discussion pockets. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling). The space promotes a very strong sense of design while leaving a stage for the products that are being displayed.

Inspiration

Our main aim was to detach “FLAVA” experientially from its harsh industrial surrounding & to create a space with assertive architectural presence while being elegant & enabling a flexible space for the products to be displayed. The approach to the design was experimental in nature, with the aim of providing end users with an immersive and sculptural experience.

Research

The design of the project demanded innovative and sustainable solutions that could improve spatial performance by considering intrinsic environmental geometries, social behaviours, urban implications, and programmatic flows. In order to achieve an organic aesthetic, the ceiling employed Voronoi tessellations at various scales. To facilitate this design, a form-generation process was developed that was grounded in natural forms. This process involved the use of algorithms to compute Voronoi diagrams, which presented a challenge in terms of concretising mathematically abstract forms.

Challenge

Due to the complex geometry, Innovative point co-ordinate system for construction on site was used. The subdivision of each surfaces was controlled and optimised to fit material sizes and costs. The project vision called for a complex space to be constructed by a local team. But, the project timelines and budgetary constraints proved to be a hurdle, as they were not in sync with the project's vision. To overcome this challenge, a high level of technological expertise was required for design, resolution, development, fabrication, and assembly of the space.

Realization and Technology

“FLAVA” proved to be immensely advantageous, allowing for greater control over the design process and the potential to iterate quickly and efficiently. The ability to map the Voronoi cells on the ceiling is a great example of how the use of parametric design tools can enable architects to explore complex geometries that may not be possible through traditional design methods. The focus is kept on materials and fabrication techniques, and by prioritising these aspects, we were able to create a design that was both feasible to fabricate and aesthetically pleasing.

Operation and Interaction

“A mix of segregation & connectivity”. Keeping the openness of the floor intact, all feature elements are strategically planed to create series of discussion pockets. The store is designed on fractal behaviour that explores the concept for sequencing the space that is both immersive and sculptural. The “Fractal Voronoi” was imagined in the ceiling as a system that divides the space into sub-spaces in an organic way. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling).

Project Duration and Location

Flava Started in December 2021 in Bangalore, India and completed in May 2022.The store design has received recognition across various platforms.

Specifications

The design brief was to create a two level showroom with distinguishable Visual identity providing a clean & flexible space to accommodate maximum display at any given point while focusing on their core product (Birch Plywood). The 3500.Sq.ft showroom spreads across two stacked floors & a stockyard at the rear. The whole Voronoi surface at the Ground floor & Feature Elements were made out of Birch Plywood.

Keywords

#retaildesign #interiordesign #showroom #parametric #greyinterior #Contemporarydesign #computationaldesign #lasercut #furnituredesign