Press Release
Mew Gic Cat Furniture by Yu Ren Wins the Silver A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design
Yu Ren honored for pet care, toys, supplies and products for animals design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for Mew Gic Cat Furniture by Yu Ren, designed for Ziel Home Furnishing Technology Co., Ltd.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Mew Gic Cat Furniture
Mew Gic is a modular cat furniture system that is assembled without nails. The design is based on one repeated square bamboo panel and a sisal column, joined by plastic mortise and tenon connections for quick assembly. The circular plate at the center of each panel rotates to form a cat passage, a jumping platform or a closed panel. A single panel can be fixed to a wall and used as a storage shelf, while several panels can be combined on the floor or on the wall into many shapes. Damaged parts can be replaced, which reduces waste.
About Yu Ren
China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.
Award Record
Yu Ren is a winner of 9 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://designers.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145925
- A' Design Award Page: https://competition.adesignaward.com/145925
- Media Showcase: https://www.designnewsroom.com/!145925
- Laureate Profile: https://designers.org/d/294475
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mew Gic Cat Furniture
- Function
- Cat Furniture
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Dark Slate Gray, Dim Gray, Dark Olive Green, Wheat and Peru
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd.
The Recognition
- Laureate
- Yu Ren
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145925
Credits
- Team
- Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren
Design Details
- Unique Properties
- Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
- Inspiration
- Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
- Research
- With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets.
- Challenge
- The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
- Realization and Technology
- Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
- Operation and Interaction
- When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
- Project Duration and Location
- The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
- Specifications
- Width400mmxDepth400mmxHeight400mm
- Keywords
- Cat, Furniture, Human pet harmony, DIY, Environmental protection
