Press Release
Tamir Mizrahi Receives the A' Design Award for Reev Cruiser Micro Transportation Mean in Scooter Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Tamir Mizrahi for scooter design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Reev Cruiser Micro Transportation Mean by Tamir Mizrahi has been granted the A' Design Award in the Scooter Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Reev Cruiser Micro Transportation Mean
Reev Cruiser is an electric scooter designed for urban micromobility. The scooter applies automotive engineering methods to a small personal vehicle. Safety features include anti-collision radar, ABS, hybrid dual brake systems, a fire detection system, automatic turn signals and an anti-theft system. A central console controls the scooter, and a phone application offers parental control, trip logging with speed recommendations, light theme selection and fault detection. The body is made with folded tin, which keeps the structure light, durable and affordable to produce.
About Tamir Mizrahi
Tamir Mizrahi is an entrepreneur, Transportation/Aerospace & Industrial designer, Designer, and. Winner of two international design awards. Tamir mainly focuses on integrating hi-tech with mechanical engineering, alongside innovative material and surface design. He designs concepts and produces products - Exterior, Interior, and manages design projects for all types of transportation means & also individual industrial products. Co-Founder and head of design of the micromobility startup REEV, Head of Design at AIR eVTOL startup, Head of Design at Pegasus Aerospace eVTOL startup, and the Founder & CDO of Tamir Mizrahi Design Agency
Award Record
With this recognition, Tamir Mizrahi is a winner of 3 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Scooter Design Award
The A' Scooter Design Award is an international industrial design competition recognizing good scooter designs by scooter designers and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to scooter designers, industrial design studios, product designers and scooter brands from all countries. Typical entries include electric scooters, kick scooters, mobility scooters, folding scooters, off-road scooters and three-wheeled scooters. The awarded scooter designs are published at https://designers.org/design-category/scooter
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145990
- A' Design Award Page: https://competition.adesignaward.com/145990
- Media Showcase: https://www.designnewsroom.com/!145990
- Laureate Profile: https://designers.org/d/259480
- Further Information from the Laureate: https://www.reevev.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Reev Cruiser Micro Transportation Mean
- Function
- Micro Transportation Mean
- Category
- Scooter Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Dim Gray, Yellow Green, Light Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Tamir Mizrahi
- Country
- Israel
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145990
Credits
- Image Credits
- Tamir Mizrahi
Design Details
- Unique Properties
- By merging the automotive industry into its design, REEV Cruiser scooter functions like a smart car. ABS, anti-collision radar, trip loggers for speed recommendation, hybrid dual brake systems, fire detection systems, automotive chassis design, auto turn signals, in-app parent control, and many other features, enable maximum safety. The user may change light themes, detect and prevent theft, identify a computer or mechanical problem, and operate Bluetooth-enabled devices using a phone app.
- Inspiration
- The micromobility sector is expanding, and it is hard to ignore the risks that this industry faces. Poor infrastructure, a high chance of a technological failure, sliding or falling. Scooters are extremely dangerous and cause numerous accidents today due to their low-tech technology in comparison to road cars. This harms the reputation of the sector, which is illogical considering that micromobility is ecologically friendly, good to society, and will be extensively utilized in the near future.
- Research
- As a transportation designer, I had to ask my self - How can I re invent such a core product to distinguish out from the competitors while preserving its functionality? The design idea and manufacturing methods required careful consideration. To produce a lightweight, affordable, durable, and aesthetically beautiful product, I based mydesign on tin folds. It allowed me to find REEV's true distinctive design DNA, whichspeaks the same language as its powerful and high-tech scooter capabilities.
- Challenge
- The Hardest part was to insure a durable structure, uncompromising product design and all the tech solutions we wanted to have, under an affordable price tag. The more we developed our product - the more it got expensive. We truly wanted to bring a safe' strong and beautiful product to market - so we found the best solutions to our question's trough production technics. We hope to make our product available at any home, and put the highest standard of safety when it comes to micromobility.
- Realization and Technology
- We had to develop a Robust, long-lasting design that appear futuristic from any angle, yet would be inexpensive to manufacture - That's why we chose tin folding. We combine the design, technical and electronic components to make sure that they could function in the presence of shaking, stumbling and under heavy rain. We have created 8 functional prototypes since 2021. We developed a console that serves as the scooter's brain, and makes the scooter completely operated through a phone app.
- Operation and Interaction
- REEV Cruiser provides the greatest technology possible on the market. The rider can be safer thanks to features like anti-collision radar, trip loggers that suggest the best speed, ABS, hybrid dual brake systems, fire detection systems, automotive chassis design, auto turn signals, in-app parent control, anti-theft system, unlike any electric scooters currently on the market. The phone app enables our users to be completely aware of their scooter, almost as if it were a living being.
- Project Duration and Location
- The project started in February 2021 in Yehud and finished in December 2022 in Yehud, Israel
- Specifications
- Dimensions: Width 620mm x Length 1350mm x Height 1280mm Top speed: 56KpH Weight: 29.5kg Battery: Lithium 1/5 kWh 48v 30Amp
- Keywords
- electric scooter, smart mobility, micro mobility, transportation, industrial design, REEV, Electric Scooter
