Press Release
Serendipper Receives the Silver A' Design Award for The Forest of Life Commercial in Interior Space and Exhibition Design
Serendipper recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for The Forest of Life Commercial by Serendipper. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About The Forest of Life Commercial
The Forest of Life is an exhibition hall interior created for a smart energy company in Nanjing, China. The space covers about 406 square meters and presents the culture, technology, and achievements of the company. The theme joins advanced technology with the image of a primeval forest. Water rippled stainless steel panels on the ceiling and curved lines guide visitors along a path. Moss, simulated plants, and animal figures suggest natural scenery. Forest patterns are spray painted on stacked acrylic sheets and lit to suggest a forest interior.
About Serendipper
After graduation, she worked in Japan YKK Corporation and then moved to AURORA Group in Taiwan in 2001. Dong Lei started her business in 2003 and formed an indissoluble bond with design. She established SERENDIPPER in 2003, the first furniture factory in 2004, the second furniture factory in 2016 and the accessories factory in 2018. On the path to entrepreneurship, she has realized a model of coexistence between management and design.
Award Record
Serendipper is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/146306
- A' Design Award Page: https://competition.adesignaward.com/146306
- Media Showcase: https://www.designnewsroom.com/!146306
- Laureate Profile: https://designers.org/d/277389
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Forest of Life Commercial
- Function
- Commercial
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Dim Gray, Light Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Serendipper
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146306
Credits
- Team
- Lei Dong, Tian Lu Cai, Chang Jiang Shang and Jian Xin Liu
- Image Credits
- Serendipper, 2022
Design Details
- Unique Properties
- The client of this project is a smart energy company, and the client hopes that this exhibition hall can showcase its corporate culture, smart energy technology, and corporate achievements so that visitors can understand the importance of a green environment and energy sustainability through participation in the exhibition.
- Inspiration
- To adapt to the new trends and requirements of civilization, mankind must fundamentally solve the power problems of civilization and realize the safe, stable, clean, and sustainable use of energy. This quote is from the book Intelligent Energy The Year of Us.
- Research
- In the interior space, it combines high technology and primeval forest, presenting it in an artistic way to create an immersive experience. In addition, As visitors follow the path through the park, they will enjoy the corporate stories and technology displays while experiencing the natural scenery of spring, summer, autumn, and winter.
- Challenge
- Besides, water rippled stainless steel panels are laid on the ceiling and combined with ripple like curves to guide visitors. The moss, simulated plants, deer, and polar bears are decorated in the space to perfectly show the appearance of nature. The forest pattern is spray painted on acrylic sheets, and multiple acrylic sheets are stacked on top of each other, combined with the lighting, to create the impression of being in the forest.
- Realization and Technology
- The company uses smart energy to improve the efficiency of urban energy use, and it adopts technology to create a green and healthy urban living experience. Also, it provides inexhaustible and sustainable power for the people in the city.
- Operation and Interaction
- After the design team fully understood the mission, responsibility, and cultural background of the company, they proposed an idea that when the clean energy of the city is maximized, the city where people live and the native forest will be able to enjoy each other and prosper. Thus, the theme of Energy Forest was born.
- Project Duration and Location
- The project was completed in June 2020 in Nanjing, China.
- Specifications
- The project is about 406 square meters
- Keywords
- Interior, Design, Office, Modern, Style
