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Press Release

DesignNewswire · COMO, Italy ·

Giang Nguyen Is Honored with the Bronze A' Design Award for ReForm Plastic Brand Identity Design in Graphics, Illustration and Visual Communication Design

Giang Nguyen honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2024 /DesignNewswire/ ReForm Plastic Brand Identity Design by Giang Nguyen, designed for ReForm Plastic, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About ReForm Plastic Brand Identity Design

ReForm Plastic is a socially conscious enterprise headquartered in Vietnam, committed to addressing the issue of plastic waste, enhancing the well-being of informal waste workers, and promoting a circular economy through the production of furniture and boards made from recycled plastic waste. The distinctive surface texture of ReForm Plastic boards are intricately woven into the brand identity. As the company continues to manufacture new boards, its brand asset library grows and evolves, generating a dynamic and unified collection of design materials for creative endeavors.

About Giang Nguyen

Giang Huong Nguyen is an award-winning designer with 8 years of experience in creating visual brand identities, product packagings and communication design materials. She is passionate about using design to contribute to the greater good of society and strongly believes that the perfect design solutions always come from the client's input combined with the designer's personal perspective.

Award Record

With this recognition, Giang Nguyen is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
ReForm Plastic Brand Identity Design
Function
Brand Identity Design
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Slate Blue, Dark Slate Gray, Light Sky Blue, Dim Gray and Black
Images
5
Client
ReForm Plastic

The Recognition

Laureate
Giang Nguyen
Country
Viet Nam
Recognition
Bronze A' Design Award
Edition
2023 - 2024
Design ID
#147036

Credits

Image Credits
Hieu Nguyen

Design Details

Unique Properties
ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Inspiration
The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Challenge
The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Project Duration and Location
The project was started in July 2021 and finished in October 2021.
Keywords
plastic waste, brand identity, social impact, recycled, furnitures

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