Press Release
Li Yuan and Juanjuan Hu Receives the Golden A' Design Award for Florasis Gold Filigree Peacock Face Powder in Luxury Design
Li Yuan and Juanjuan Hu recognized for luxury design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Florasis Gold Filigree Peacock Face Powder by Li Yuan and Juanjuan Hu, designed for Florasis, has been granted the Golden A' Design Award in the Luxury Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Florasis Gold Filigree Peacock Face Powder
The design is the Florasis brand's impression of the Dai minority culture and inheritance in China. The peacock is a symbol of auspiciousness, beauty, and happiness in the eyes of the Dai people. A gold peacock is embedded on this face powder compact’s dark green window with a decorative frame. The lid of this product adopts gold filigree, an ancient traditional Chinese handcraft. Pure gold is made into about 0.2mm filaments. The gold peacock on the lid can be removable and as a brooch to wear. This work functions as both a face powder compact and a piece of jewelry.
About Li Yuan and Juanjuan Hu
Juan Juan Hu interests in jewelry design include the application of traditional culture in contemporary jewelry, combination of jewelry design and cultural industry, research and application of morphological semantics and emotion in jewelry design, and study on the variability of jewelry function. While teaching jewelry design and product design in University of Shanghai for Science and Technology (USST), She also runs Juan Juan Jewelry Design Studio in Shanghai. During the design teaching in the university, Juan Juan Hu has made achievements in design theory research, establishment of school and enterprise project cooperation, and cultivation of new generation of design talents.
Award Record
Li Yuan and Juanjuan Hu is a winner of 5 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Luxury Design Award
The A' Luxury Design Award is an international competition recognizing excellent luxury products and projects by leading designers and luxury brands worldwide. The competition is organized within the A' Design Award & Competition and is open to luxury designers, high-end fashion designers, luxury car designers and luxury watch designers from all countries. Entries typically include yachts, private jets, high-end watches, luxury cars, designer handbags and opulent jewelry. Awarded luxury designs are published at https://designers.org/design-category/luxury
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147208
- A' Design Award Page: https://competition.adesignaward.com/147208
- Media Showcase: https://www.designnewsroom.com/!147208
- Laureate Profile: https://designers.org/d/268654
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Florasis Gold Filigree Peacock Face Powder
- Function
- Face Powder
- Category
- Luxury Design
- Discipline
- Service Design
- Industry
- Luxury and Furniture & Home
- Colors
- Dark Slate Gray, Goldenrod, Dark Olive Green and Sandy Brown
- Images
- 5
- Client
- Florasis
The Recognition
- Laureate
- Li Yuan and Juanjuan Hu
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147208
Design Details
- Unique Properties
- Florasis Gold Filigree peacock Face Powder's lid features gold filigree, an old-style traditional Chinese handcraft. The lid has a detachable gold filigree peacock that can be worn as a brooch. This piece functions as both jewelry and a face powder attachment. It is extremely valuable and ideal for a wide range of applications and modern people's lifestyles.
- Inspiration
- This high-end face powder is Florasis brand's impression of Dai minority culture and inheritance in China.The peacock is a symbol of auspiciousness, beauty and happiness in the eyes of the Dai people.A pure gold filigree peacock is embedded on the Florasis face powder dark green window with a decorative frame. The filigree peacock can be worn as a brooch. Every feather of the peacock is very clear. Through the window, the peacock seems to be dancing lightly and spreading its wings to fly. Behind the craftsmanship are the designers' respect for and inheritance of traditional Chinese handicrafts and culture.
- Research
- We studied how to combine the traditional Chinese handicraft of gold filigree with modern technology in this work in order to fully exploit the unique advantages of the traditional handicraft and modern technology. The peacock feather-shaped brooch on the lid of the face powder is a study and inheritance of traditional Chinese gold filigree. We collaborated with a top Chinese filigree craftsman. Furthermore, we investigated how to combine the filigree craft with 3D printing technology, resulting in a more precise and clear motif and ornament on the surface of the lid of the face powder.
- Challenge
- There are currently only a few gold filigree artisans in China. We were fortunate to find a top-tier craftsman to apply this traditional handicraft to the design of this face powder. The gold filaments used in this work are as thin as 0.2mm. The motif and ornament on the product's surface are created with gold filaments using techniques such as stacking, piling, knitting, weaving, pinching, filling, assembling, and welding. Such handicrafts are difficult to create. Furthermore, the combination of a face powder compact and a piece of jewelry presents a challenge to the structure's design. The structure must be cleverly designed and hidden within the work without sacrificing its beauty.
- Realization and Technology
- This personalized face powder is handcrafted with gold filigree, an ancient traditional Chinese craft. It is a gold processing technique used in ancient China's imperial court. Pure gold filaments as thin as 0.2mm are created. Stacking, piling, knitting, weaving, pinching, filling, assembling, and welding are then used to finish the filigree by hand. Mr. Yuan Changjun, a top Chinese filigree craftsman, created this piece. He has devoted himself to the filigree craft for over thirty years as a representative inheritor of the intangible heritage filigree craft.
- Operation and Interaction
- This design primarily serves as a face powder compact. It can be worn as jewelry in addition to being used as a face powder. The lid's pure gold peacock feather is a removable piece of jewelry that can be worn as a brooch. This design is wearable as well as collectible.
- Project Duration and Location
- The project started in June 2021 and finished in January 2022 in China.
- Keywords
- Face powder, jewelry, brooch, gold filigree craft, Florasis
