Press Release
Kitty Saarloos Receives the Bronze A' Design Award for Skin Lift Bra in Fashion, Apparel and Garment Design
Kitty Saarloos recognized for fashion, apparel and garment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Skin Lift Bra by Kitty Saarloos, designed for Taut and Tight.co, has been granted the Bronze A' Design Award in the Fashion, Apparel and Garment Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Skin Lift Bra
Skin Lift is a bra designed to lift loose skin on the abdomen. Hypoallergenic adhesive strips are bonded to hook and loop fastening and are attached inside the garment, which is lined with brushed nylon. The strips are pressed onto the skin, and the shoulder straps are then pulled up to raise the skin to the desired height. The lifted skin looks smoother and the waistline looks slimmer, without surgery. Skin Lift is offered in three sizes, with extensions for the largest size, and the disposable strips are sold in packs of ten.
About Kitty Saarloos
Kitty is primary a very social person and she enjoys helping people in need. Family is very important to her; she has 2 children,2 stepchildren and 2 grandchildren. She has a wide circle of close friends and enjoys cooking, reading, traveling, playing tennis, and golf. studying Italian and playing bridge.She is very interested in the spiritual side of life and has discovered a way to connect with the Universe at large. These connections and guidance have been instrumental in encouraging her to enter this competition and have helped her on the road to creating this design and overcoming the challenges she encountered on the way to designing and perfecting the skin lift bra.
Award Record
Kitty Saarloos is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147448
- A' Design Award Page: https://competition.adesignaward.com/147448
- Media Showcase: https://www.designnewsroom.com/!147448
- Laureate Profile: https://designers.org/d/340764
- Further Information from the Laureate: https://dev.tautandtight.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Skin Lift Bra
- Function
- Bra
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Peru, Rosy Brown, Sienna, Saddle Brown and Indian Red
- Images
- 5
- Client
- Taut and Tight.co
The Recognition
- Laureate
- Kitty Saarloos
- Country
- South Africa
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147448
Credits
- Team
- Chris Joyce, Meredith Cibelli, Katie Fraser, Alvin Nadas, Sanyia Ross and Fred Saarloos
- Image Credits
- Main image ,photographer:Hansie Oosthuizen. Optional images:Shanyn King
Design Details
- Unique Properties
- Using a special technique ,by attaching human skin onto a specially designed garment, the skin on the body gets lifted,instantly creating a much younger looking and smoother looking skin and also improving shape.It is an instant tummy tuck,lifting skin instantly without the risk,pain and cost of surgery.Similar attempts to lift skin by means of a set of adhesives are not as effective,as skin needs an anchor garment to keep holding it in place.
- Inspiration
- I wanted to find a solution for women's most universal beauty problem;sagging,wrinkled and dimpled skin.I was inspired by an Oprah tv program with Sarah Blakely who invented Spanx,a shape garment and how she came up with a solution for improving shape on the body.Her story and ultimate success inspired me to find a solution for improving skin texture,as well as shape,without the constrictiveness of most shape garments.
- Research
- Various adhesives first had to be tested for skin friendliness and strength until the right one was found.Various fabrics were tested for matching the bonded Velcro adhesive to the garment.
- Challenge
- The greatest challenge after finding the right adhesive and matching fabric for the Velcro,was to design a garment that would hold up the skin on the tummy and not pull the bust down.I eventually realized that a garment that holds up skin on the tummy and also holds up the bust would not be possible,so I then decided to separate the two,giving the option to wear a bra with the T&T garment or just on it's own for those who do not need much bust lift,but have sagging skin on the tummy.Then another challenge was to design a garment with straps that would not interfere with the bra's function.
- Realization and Technology
- After having found the right adhesive and tested it for strength,I had to find a way to attach it to an anchor garment,so I bonded it with Velcro.To attach the Velcro hook strip to the garment I had to find a suitable fabric on the inside of the garment,for which I used brushed nylon
- Operation and Interaction
- The wearer attaches the garment below a regular bra leaving the straps loose.The garment is then turned around to open the inside and the adhesive strips are attached,the adhesive strip cover is removed and the adhesive is attached to the skin.The garment straps are then pulled up and the skin is pulled to its desired height for dramatic effect.
- Project Duration and Location
- The road to this invention was a long one;research started in 2008 and was completed in the Western Cape South Africa in 2022.
- Specifications
- The bonded adhesives are cut into 10 cm strips, and are 2.5 cm in width and sold in small packages of 10.This will be sold as a starter pack together with the garment. Larger amounts can be bought separately as the adhesive strips are disposable .The adhesive strips are disposable, hypoallergenic and therefore a lucrative by product. The garment will be sold in 3 bra sizes; large (with attachable extensions),medium and small.
- Keywords
- underwear garment, tummy tuck, cellulite and wrinkle removal.
