Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Helios Airport Brewery Amusement Pub by Shinjiro Heshiki
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Shinjiro Heshiki for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Helios Airport Brewery Amusement Pub by Shinjiro Heshiki, designed for Helios Distillery Co., Ltd., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Helios Airport Brewery Amusement Pub
Helios Airport Brewery is a brewery pub interior located in an airport terminal in Naha, Okinawa. The design lets visitors drink freshly brewed beer beside the brewing machines, which stand in full view. The theme is a factory laboratory, and the base color is a bright blue taken from the local sea and sky. Wood-grain materials in several areas create a calm and natural space. The facade uses steel plates finished with titanium-style art paint, so the flat surface remains visible from the lower floors. A sculpture made from used barrels stands behind the bar.
About Shinjiro Heshiki
He was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he designed restaurants, retail stores, apparel stores, and houses. He moved to Los Angeles LA USA in 1991. While living in the U.S., he worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc.
Award Record
Shinjiro Heshiki is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147548
- A' Design Award Page: https://competition.adesignaward.com/147548
- Media Showcase: https://www.designnewsroom.com/!147548
- Laureate Profile: https://designers.org/d/292694
- Further Information from the Laureate: https://conception.zone/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Helios Airport Brewery Amusement Pub
- Function
- Amusement Pub
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Dark Slate Gray, Dark Olive Green and Gray
- Images
- 5
- Client
- Helios Distillery Co., Ltd.
The Recognition
- Laureate
- Shinjiro Heshiki
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147548
Credits
- Image Credits
- Photo #1~#5: Masahiro Ishibashi Video edit: Towa Heshiki
Design Details
- Unique Properties
- This project aimed to create a space unique to the first place in the world where you can drink freshly brewed beer at an airport. With a base color of helios blue, it has a modern atmosphere like a "laboratory of the near future. The use of wood grain materials in various areas creates a calm and natural space. In addition, to create a live atmosphere, conscious of the layout so that visitors can drink freshly brewed beer while feeling the brewing machines working right in front of them.
- Inspiration
- Lab Beyond The Blue Wall An experimental factory behind the blue wall. This project is based on the theme of a "Factory Lab" (beer factory), and through the combination of various materials, Conception aimed to create a space unique to Helios Naha airport Brewery, the first place in the world where you can drink freshly brewed beer at an airport. The base motif is blue, the color that is most pleasing to the eye and naturally draws you in, even from a distance. It's from Okinawa's sea and sky.
- Research
- Type of Research: Material Development Research Objectives:To realize a unique Helios blue Methodology: Hardening, printing and painting of titanium Data Collection and Research Tools Used : steel plate, titanium, printed paper, paint Participants: Conception, constructors Experiments Results : Decided on steel plate base and art paint based on load, accuracy, and price Insights and impacts, effects of the study in a real phenomenon: The highly visible blue color completed the project, which stands out well from a distance and successfully attracts customers.
- Challenge
- Helios Brewery is located at Airport. Airport regulations had to be cleared. Cleared them one by one, including weight restrictions and disaster prevention facilities. We were not able to create a 3D decoration by regulations. It was necessary to make it flat. Conception applied titanium art paint to the facade with a steel plate base. The bright titanium color stands out well against the existing white base wall. It gives the building a metallic feel with just the right amount of luster.
- Realization and Technology
- Visibility from the lower floors had to be cleared. We therefore applied titanium quenching style art paint to the facade, using steel plates as a base from one end of the store to the other. The bright titanium color (Helios blue) stands out well against the existing white-based wall surface. In addition, by using steel plates as the base material, a metallic texture with just the right amount of luster was achieved. The result is a memorable facade that catches the eye from the lower floors.
- Operation and Interaction
- The continuous distiller, the machine used to make beer, consists of two parts: a moromi tower and a rectifying tower, with dozens of shelves in the tower. Moromi is fed from the top of the moromi tower, and steam is simultaneously fed from the bottom to the top. The steam removes the volatile components from the heated moromi, which are then cooled and returned to the distillate.
- Project Duration and Location
- This project planning was started Okinawa in April 2022, finished construction in Nov 2022, and opened in Naha Okinawa in Dec 2022.
- Specifications
- The barrel sculpture in the center of the back bar is made from actual barrels used at Helios Brewery. Barrel sculpture size: wide 930mm, height 1300mm The showcase surrounding the barel size: wide 1540mm, height 1300mm The showcase surrounding the barrels is filled with hop artifacts. The surface of the showcase is decorated with stained glass artwork. The result is an impressive object that is dynamic, playful, and delicate.
- Keywords
- blue, century, traditional, modren, natural, titanium, labo, old barrel, hop, conception
