Press Release
Mouled Bonbon Seasonal Packaging by Kamal Rizk - Bold Branding Receives the A' Design Award in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Kamal Rizk - Bold Branding for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Mouled Bonbon Seasonal Packaging by Kamal Rizk - Bold Branding, designed for Voila Dessert shop, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Mouled Bonbon Seasonal Packaging
This is a packaging design for special bonbon sized nuts candy only made for the Mouled occasion. The design concept is based on the shape of a wrapped bonbon adapted to the length of the tube. The designer simplified the Mouled traditional folklore festival to minimal iconic elements using clear geometric lines. He created the Doll, Knight, Horse, Evil Eye, and Dove with vivid color blocks. Using the same geometric style, he created the Mouled Bonbon bold typography bringing the concept together. This Mouled Bonbon is a modern take on an ancient conventional celebration.
About Kamal Rizk - Bold Branding
Bold Branding is an agency established in 2012 in Cairo; founded by Kamal Rizk, Lead Designer, and Sarah El Kasaby, Managing Director. They strive to create better brands and identities to form unforgettable connections with lasting impact.Bold Branding is the gain of more than 18 years’ experience combined in the design and production market,serving all entities and business models in various fields.They are known for their goal-driven minimal designs, with a smart attractive element whether in the design or the production technique that always push their clients in the lead of competition.
Award Record
With this recognition, Kamal Rizk - Bold Branding is a winner of 2 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147557
- A' Design Award Page: https://competition.adesignaward.com/147557
- Media Showcase: https://www.designnewsroom.com/!147557
- Laureate Profile: https://designers.org/d/317902
- Further Information from the Laureate: http://bit.ly/40ckmJU
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mouled Bonbon Seasonal Packaging
- Function
- Seasonal Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Blue, Light Sea Green, Gold, Chocolate and Tomato
- Images
- 5
- Client
- Voila Dessert shop
The Recognition
- Laureate
- Kamal Rizk - Bold Branding
- Country
- Egypt
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147557
Credits
- Team
- Kamal Rizk and Sarah El Kasaby
- Image Credits
- Illustrator Kamal Rizk, 2022
Design Details
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Research
- Qualitative and quantitative research. The objective was to know if people would resist a modern design for a conventional occasion. We conducted online survey on random sample of current customers and the shop nearby pedestrians. The Majority didn't like traditional Mouled designs, wanted more creative designs. They liked the design, colors, and typography and kept interacting with the tube translating the icons. The design would affect their purchase decision and they would choose modern design.
- Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge. We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
- Realization and Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Operation and Interaction
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Project Duration and Location
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Specifications
- Tube Width 100 x Diameter 100 x Height 270
- Keywords
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
