Press Release
Valley Daja Center Sales Interior Design by The Design Code Co.,Ltd Wins the Silver A' Design Award in Interior Space and Exhibition Design
The Design Code Co.,Ltd acknowledged for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Valley Daja Center Sales Interior Design by The Design Code Co.,Ltd has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Valley Daja Center Sales Interior Design
Valley Dajia Center Sales is a sales center interior in Wuhan, China, covering 1622.7 square meters. The design is inspired by light rays and combines simple geometric shapes with fine lines. The first floor presents the main living space, together with a party bar and lounge areas. The second floor holds a sandbox area, a negotiation area, a water bar, an exhibition area and an office area. Materials include alloy plate with a special finish, dark wood, dark terrazzo, brushed metal, and gray and light microcement. The interior brings business, culture and art together.
About The Design Code Co.,Ltd
As an advocate for the design concept of “Unbounded Design”, Jieshang Design captures the forms of spatial scenes or objects in life with keen insight, which is internalized, transformed and reflected in its works. As one of the interior design brands that brought Italian lifestyle to China earlier, Jieshang Design has engaged domestic and foreign interior designers in providing a package of design solutions including sales offices and model rooms for upscale real estate companies; and providing impressive interior design and furnishing services for those owners pursuing differentiated life quality, with many benchmark model rooms and upscale residential projects wrapped up.
Award Record
This recognition makes The Design Code Co.,Ltd a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148066
- A' Design Award Page: https://competition.adesignaward.com/148066
- Media Showcase: https://www.designnewsroom.com/!148066
- Laureate Profile: https://designers.org/d/342005
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Valley Daja Center Sales Interior Design
- Function
- Interior Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dim Gray, Dark Gray, Dark Slate Gray and Black
- Images
- 5
The Recognition
- Laureate
- The Design Code Co.,Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148066
Credits
- Team
- Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu
Design Details
- Unique Properties
- In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
- Inspiration
- The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
- Research
- Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
- Challenge
- Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge.
- Realization and Technology
- This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
- Operation and Interaction
- As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area.
- Project Duration and Location
- The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
- Specifications
- The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
- Keywords
- Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
