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Press Release

DesignNewswire · COMO, Italy ·

Setoff Commericial Space by Chang Ming Hu Wins the Silver A' Design Award in Interior Space and Exhibition Design

Chang Ming Hu honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Setoff Commericial Space by Chang Ming Hu, designed for AJA Architects Associates, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Setoff Commericial Space

Setoff is a compound exhibition and sales store for kitchenware in central Taipei. The store covers 240 square meters across three floors. The first and second floors each hold two exhibition areas, while the third floor holds one exhibition area and an office. Natural materials and low saturation colors are used on the ceiling, floor and walls, so the exhibits remain the focus. A foggy gray brand wall displays building materials and hardware samples in a row. Light belts join the ceiling and the wall to extend the space.

About Chang Ming Hu

AJA Architects Associates was founded in 2014 in Taichung by Mr. Hu, Chun-Ming. Based on the architectural background, the space design is conceived. Through the plane configuration, material, and soft decoration definition, the possibility of extending multiple aspects in the limited space is extended. He has profound experience and footprints across Taiwan, Shanghai, and South East Asia. The portfolio covers types for medical, housing, business, and office purpose.

Award Record

With this recognition, Chang Ming Hu is a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Setoff Commericial Space
Function
Commericial Space
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Olive Green, Dim Gray, Dark Slate Gray, Gray and Black
Images
5
Client
AJA Architects Associates

The Recognition

Laureate
Chang Ming Hu
Country
Taiwan (China)
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#148115

Design Details

Unique Properties
This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Inspiration
The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Research
Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Challenge
The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Realization and Technology
The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits. Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes. The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.
Operation and Interaction
The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Project Duration and Location
The project started in October 2021 and finished in May 2022 in Taipei.
Specifications
This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Keywords
Interior, Taiwan, Exhibition, Taipei, Commercial

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