Press Release
Sepehr Mehrdadfar Is Honored with the Bronze A' Design Award for Shahrokh Chair in Furniture Design
Sepehr Mehrdadfar honored for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Shahrokh Chair by Sepehr Mehrdadfar, designed for Hamoun Design and Idea, has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Shahrokh Chair
Shahrokh means the one who has a magnificent face. Shahrokh's general form is inspired by the traditional sitting pattern in Iran and the Middle East. In the past, people in these lands used to sit on the ground and used a kind of ground chair called mukhta for comfort. Shahrokh’s integrated mattress is designed with an eye to mukhta and is separated from the ground level for the possibility of contemporary use. The purpose of designing this chair was to achieve an object that is elegant and charismatic and shows itself in the architectural space.
About Sepehr Mehrdadfar
Sepehr was born in 1986 in Tehran. He studied architecture and graduated with a master's degree in interior design. He has been working professionally in the field of interior design for several years and he has been supervising a group of four architects since 2018.This group is specialized in designing furniture and lighting. They are among the first designers who design furniture in Iran and have won awards in Iran and abroad. Sepehr is always trying to design objects that evoke an emotion in the audience and give meaning to life in addition to functionality, and are lasting and unforgettable in the human mind.
Award Record
This recognition makes Sepehr Mehrdadfar a winner of 4 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148185
- A' Design Award Page: https://competition.adesignaward.com/148185
- Media Showcase: https://www.designnewsroom.com/!148185
- Laureate Profile: https://designers.org/d/256015
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shahrokh Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dim Gray, Dark Slate Gray, Black, Dark Gray and Light Gray
- Images
- 5
- Client
- Hamoun Design and Idea
The Recognition
- Laureate
- Sepehr Mehrdadfar
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148185
Credits
- Image Credits
- Sepehr Mehrdad Far Maryam Saeedpoor
Design Details
- Unique Properties
- Shahrokh ( the one who has a magnificent face) The purpose of designing this chair was to achieve an object that is elegant and charismatic and shows itself in the architectural space. Have a simple form but attract attention. For the design of Shahrokh, designer tried to make the final result harmonious in different spaces (with various functions).
- Inspiration
- Shahrokh's general form is inspired by the traditional sitting pattern in Iran and the Middle East. In the past, people in these lands used to sit on the ground and used a kind of ground chair called mukhta for comfort. The Shahrokh’s integrated mattress is designed with an eye to mukhta and is separated from the ground level for the possibility of contemporary use.
- Research
- : Shahrokh ( the one who has a magnificent face) The purpose of designing this chair was to achieve an object that is elegant and charismatic and shows itself in the architectural space. Have a simple form but attract attention. For the design of Shahrokh, we tried to make the final result harmonious in different spaces (with various functions). Shahrokh's general form is inspired by the traditional sitting pattern in Iran and the Middle East. In the past, people in these lands used to sit on the ground and used a kind of ground chair called "mukhta" for comfort.
- Challenge
- The strength of the delicate metal structure was one of the construction problems, which provided by the middle pipes. The second problem was to make it possible to vent the air of the leather mattress, which would prevent tearing or wear of the leather when sitting and standing up and provide more comfort. This problem was solved by installing several holes under and behind the mattress.
- Realization and Technology
- Shahrokh consists of two main parts, a single mattress, which is connected to the foot and back parts, and a metal structure. Holes were made in the back and under the leather mattress so that the air between the fibers inside the mattress can escape and create more softness, and after the user of the mattress gets up, it breathes and returns to its previous state. The structure is made of bent metal pipes (diameter 1.5) and made in two pieces. The first part holds the mattress and the second part is the base of the chair. These two parts are connected by fine tubes (0.8 cm).
- Operation and Interaction
- Shahrokh was designed in such a way that it has harmony with the space in various architectural functions and attracts the attention of the audience. The voluminous mattress was considered to provide more comfort for the user. The volume of the mattress in contrast with the delicacy of the structure shows a state of suspense in Shahrokh's face.
- Project Duration and Location
- this project designed in 2019 in Tehran, Iran.
- Specifications
- width:770m depth: 800 mm from top of te mattress to the floor: 460 mm
- Keywords
- elegant/charismatic/ Relaxing / comfortable / simplicity / lightness
