Press Release
Serel Design Team Receives the Golden A' Design Award for Serel Passion Smart Washbasin in Bathroom Furniture and Sanitary Ware Design
Serel Design Team of Serel Sanitory Factory recognized for bathroom furniture and sanitary ware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Bathroom Furniture and Sanitary Ware Design category for Serel Passion Smart Washbasin by Serel Design Team of Serel Sanitory Factory, designed for Serel Sanitary Factory. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Serel Passion Smart Washbasin
Serel Passion is a smart washbasin designed for modern bathrooms. Capacitive sensors are embedded beneath the ceramic countertop. The icons on the countertop control the faucet, so the water flow, temperature and flow rate can be adjusted by touch. The same icons also control the LED lighting system. These settings can be personalized according to the needs of the user. The washbasin is made of fire clay ceramic by casting, and the smooth surface has an antibacterial nano coating. The modular layout allows one washbasin with a shelf or two washbasins side by side.
About Serel Design Team
Serel Ceramic, a member of Elginkan Group, is manufactured Serel branded ceramic bathroom wares more than 45 years. Without compromise on quality, Serel is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.
About Serel Sanitory Factory
SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort fe
Award Record
Serel Design Team of Serel Sanitory Factory is a winner of 13 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Bathroom Furniture and Sanitary Ware Design Award
The A' Sanitary Ware Design Award is an international design competition recognizing good bathroom product designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sanitary ware designers, bathroom furniture designers, industrial design studios and ceramic artists from all countries. Typical entries include toilets, sinks, bathtubs, showers, bidets and faucets. The awarded sanitary ware designs are published at https://designers.org/design-category/sanitary-ware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148525
- A' Design Award Page: https://competition.adesignaward.com/148525
- Media Showcase: https://www.designnewsroom.com/!148525
- Laureate Profile: https://designers.org/d/133879
- Further Information from the Laureate: https://www.serel.com.tr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Serel Passion Smart Washbasin
- Function
- Smart Washbasin
- Category
- Bathroom Furniture and Sanitary Ware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Architecture
- Colors
- Gainsboro, Lavender and Silver
- Images
- 5
- Client
- Serel Sanitary Factory
The Recognition
- Laureate
- Serel Design Team
- Country
- Turkiye
- Brand
- Serel Sanitory Factory
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148525
Credits
- Team
- Ali YILDIZ, Zafer DOĞAN and Selen USTA
- Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
Design Details
- Unique Properties
- Serel Passion; with its innovative and modern design, while it changes the current washbasin perception and brings the bathrooms together with technology. The capacitive sensor buttons on the ceramic countertop can be used to adjust the water flow, temperature and flow rate of the faucet, as well as control the Led lighting system.These features can be personalized according to the needs of the end user. It allows for modular use. A washbasin and a shelf or two washbasins can be placed.
- Inspiration
- Serel Passion Smart Washbasin, inspired by the harmony and dynamic structure of water. Passion designed as a smart sink by enabling the operation of capacitive sensors embedded in the ceramic.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope ergonomic, user friendly and design a smart washbasin. On this point we aimed to become pioneer in both domestic and foreign market.The results of studies with focus group, final product formed.
- Challenge
- Our researches directed us to a new innovative form and technology which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Realization and Technology
- Product molds produce according to traditional casting and high presure casting. Serel Passion Smart Washbasin produce by standart ceramic producement techniques. Hygiene plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
- Operation and Interaction
- Serel Passion Smart Washbasin performs better with capacitive sensing icons and features that can be customized by the end user. It contributes to the development of the company and the industry, with Its technological features contribute to the development of the company and the industry.
- Project Duration and Location
- SEREL Passion Smart Washbasin started in March 2022 in Manisa/Turkey.
- Specifications
- Width: 1000 mm Depth: 500 mm Height: 170 mm Serel Passion Smart Washbasin made of fire clay ceramic casting raw material. Serel Passion Smart Washbasin’s packaging is environment friendly packaging.
- Keywords
- Washbasin, Basin, Sink, Smart, Technologic, Capacitive Sensors, Ergonomic, Functionality, Passion.
