Press Release
Oo2 Desk by Sepehr Mehrdadfar Is Granted the A' Design Award in Office Furniture Design
Sepehr Mehrdadfar honored for office furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Oo2 Desk by Sepehr Mehrdadfar, designed for Hamoun Design and Idea, has been granted the A' Design Award in the Office Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Oo2 Desk
Oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin legs connect the cubes and finally place them on the ground. The goal in designing Oo2 was to achieve a form that would be functional and look luxurious, elegant, and feminine at the same time as being simple.
About Sepehr Mehrdadfar
Sepehr was born in 1986 in Tehran. He studied architecture and graduated with a master's degree in interior design. He has been working professionally in the field of interior design for several years and he has been supervising a group of four architects since 2018.This group is specialized in designing furniture and lighting. They are among the first designers who design furniture in Iran and have won awards in Iran and abroad. Sepehr is always trying to design objects that evoke an emotion in the audience and give meaning to life in addition to functionality, and are lasting and unforgettable in the human mind.
Award Record
With this recognition, Sepehr Mehrdadfar is a winner of 5 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Typical entries include desks, chairs, file cabinets, conference tables, cubicles and workstations. The awarded office furniture designs are published at https://designers.org/design-category/office-furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148972
- A' Design Award Page: https://competition.adesignaward.com/148972
- Media Showcase: https://www.designnewsroom.com/!148972
- Laureate Profile: https://designers.org/d/256015
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Oo2 Desk
- Function
- Desk
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Silver, Dark Gray, Dark Slate Gray, Gray and Light Slate Gray
- Images
- 5
- Client
- Hamoun Design and Idea
The Recognition
- Laureate
- Sepehr Mehrdadfar
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148972
Credits
- Image Credits
- saeed mirtahmasb mahya hoseini
Design Details
- Unique Properties
- oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin legs connect the cubes and finally place them on the ground. The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple.
- Inspiration
- oo2 is inspired by the qualities and details of female beauty. Coco Chanel's attitude in 1920-1930 in introducing modern women has been the role model in this project. so, black and white color was considered as the main color .pieces of bronze and jade stone were used to evoke ornaments. Delicate legs were specifically displayed to remind a woman in a LBD (a dress by coco chanel). In Farsi, oo2 is a singular third person pronoun and refers to a woman who is not present, but she is embodied.
- Research
- oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin bases connect the cubes and finally place them on the ground. The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple. oo2 is inspired by the qualities and details of female beauty. Coco Chanel's way of thinking in 1920-1930 in introducing modern women has been the role model in this project.
- Challenge
- providing the stability of the table while maintaining the elegance of the bases was the main issue for the construction of oo2. For this purpose, bends were created in the metal bases to increase the resistance of the thin bars against lateral forces, and also to connect the bases to the table, a network of crossed bars in the form of three branches was designed to create a secure connection. At the point of connection of the base to the ground, a separate piece was designed, which is connected to the base with three screws to be resistant to joint forces and to prevent the end of the base from bending.
- Realization and Technology
- The cubes that make up the overall form are made of wood and painted. Curved panels are made of bent and compressed wooden layers that are either painted or covered with steel sheet. A very thin groove is embedded on the work surface, and a steel bar is placed inside it to define the area of the leather under the user's hand in addition to the beauty. The inside of the drawers are covered with red velvet and the bronze handles of the drawers are decorated with jewels.
- Operation and Interaction
- In the design of oo2, it has been tried to show elegance and beauty in general and at the same time be impressive and seductive in its simplicity (in the architectural space). The main impact of this object on the user is determined when using and paying attention to details. The curves, the velvet inside the drawers, the bronze handles decorated with jewels all arouse the sense of perfectionism, self-confidence and increase the pleasure in the user and provide him an exciting experience.
- Project Duration and Location
- The project designed in 2021 in tehran, Iran.
- Specifications
- width 2000 mm depth 900 mm height 760 cm
- Keywords
- management desk, Desk, wooden Desk, Furniture, office Furniture
