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DesignNewswire · COMO, Italy ·

Animated Koopmans Logo Corporate Identity by Ruud Winder - Rebrandt Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Ruud Winder - Rebrandt recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Animated Koopmans Logo Corporate Identity by Ruud Winder - Rebrandt, designed for Rebrandt, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Animated Koopmans Logo Corporate Identity

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

About Ruud Winder - Rebrandt

In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. This "Rebrandt® Program" method eventually grew to a rebranding of bureau GRAS to Rebrandt®, with which he build and renovates brands with his team. www.rebrandt.com

Award Record

Ruud Winder - Rebrandt is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Animated Koopmans Logo Corporate Identity
Function
Corporate Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Gray, Dark Slate Gray, Dim Gray and Dark Gray
Images
5
Client
Rebrandt

The Recognition

Laureate
Ruud Winder - Rebrandt
Country
Netherlands
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#149078

Credits

Team
Ruud Winder — concept & design, Linda Kaandorp — dtp, Peter Puntman — animation and Kaz van Wel — website + html5 animation
Image Credits
Ruud Winder - Rebrandt 2022

Design Details

Unique Properties
Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer. The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Inspiration
The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Research
Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Challenge
The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Operation and Interaction
Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Project Duration and Location
From concept to realisation approximately 3 months.
Keywords
Typographic, animated logo, logo system

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