Cycling for a Better Future Visual Communication Design by Chris Chung, Chien Chun Feng and Chun Yu Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Chris Chung, Chien Chun Feng and Chun Yu recognized for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Cycling for a Better Future Visual Communication Design by Chris Chung, Chien Chun Feng and Chun Yu, designed for Giant Group. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Cycling for a Better Future Visual Communication Design

Cycling for a Better Future is a visual communication design created for the environmental, social and governance strategy of Giant Group. The strategy brings a wide range of sustainability efforts together into three pillars covering climate action, circularity and social inclusion. Bold gradient colours and simple circular shapes inspired by bicycle wheels form the visual language. The design is applied to website pages, visual identity guidelines, a brand booklet, infographics and social media images. The aim is clear communication with diverse audiences.

About Chris Chung, Chien Chun Feng and Chun Yu

We build brands that bond. Established in New York in 2010, we assist clients in developing global brands for the 21st century. Our clients include global Fortune 500 companies, “hidden champions,” and startups. RedPeak's founder also co-founded the kyu group in 2014, which has since acquired IDEO, Sid Lee, SYPartners, and other influential agencies. The group's purpose is "to be the source of creativity which propels the economy and society forward."

Award Record

This recognition makes Chris Chung, Chien Chun Feng and Chun Yu a winner of 3 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/149127
A' Design Award Page: https://competition.adesignaward.com/149127
Media Showcase: https://www.designnewsroom.com/!149127
Laureate Profile: https://designers.org/d/342995
Further Information from the Laureate: https://www.red-peak.com/case/giant_esg

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Cycling for a Better Future Visual Communication Design
Function: Visual Communication Design
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Yellow Green, Dark Slate Blue, Light Sea Green, Dark Cyan and Black
Images: 5
Client: Giant Group

The Recognition

Laureate: Chris Chung, Chien Chun Feng and Chun Yu
Country: Taiwan (China)
Recognition: Bronze A' Design Award
Edition: 2023 - 2024
Design ID: #149127

Credits

Team: Marco Negri, Stacey Chun Yu, Tina Chien Chun Feng, Chun Cheng Chung, Anew Yu Hsin Lin and Ya Ting Yu
Image Credits: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional; Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional; Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.

Design Details

Unique Properties: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Inspiration: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Research: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Challenge: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Realization and Technology: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Operation and Interaction: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Project Duration and Location: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Specifications: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Keywords: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility